Your Personal Sales Letter - The Cover Letter Essay Example for Free

Your Personal Sales Letter The Cover Letter Essay The need to go with an expert resume with an introductory letter is as essential as offering a handshake, marking a card, saying thank you or the welcome toward the start or end of a call. All might be underestimated as a typical civility, however you can be guaranteed that by precluding any of the abovementioned, you will botch a chance to produce a positive and enduring impression. An introductory letter sets the phase by luring the peruser with an individual association and an expert presentation that is normal while presenting a resume. A conventional letter routed to the â€Å"resident† or an introductory letter tended to â€Å"to whom it might concern† or â€Å"Senior Marketing Manager† is no counterpart for one which is actually tended to. An introductory letter can be an amazing selling instrument in the event that it is proficient, by and by tended to, contains relevant data to the organization and position and incorporates features of your achievements. All are rules for each sort of introductory letter. Here are a couple of more focuses to guarantee your introductory letter is an incredible selling instrument: Organization your introductory letter reliably with your resume in regards to the textual style type and header Incorporate full contact data as found in your resume Change both ways edges the same and leave predictable blank area at top and base Check for spelling or linguistic mistakes Get a contact name and full location for the beneficiary Obviously present yourself and the explanation you are presenting your resume Highlight achievements from your resume that are relevant to the position Do exclude data that isn't accessible for approval in your resume Note data about the organization to fortify your advantage and due industriousness Choose industry/work related catchphrases that are present

Louis riel essays

Louis riel expositions Seen by some as a guardian angel, and others as a trickster, Louis Riel, The Father of Manitoba, in any case turned into the voice of the Mtis individuals during a flimsy time in Canadian History. From 1869 to 1885, Riel was the political (and perhaps profound) pioneer of the Mtis and their battle to make sure about a spot in western Canadian culture. In January 1869, The Hudsons Bay Company offered quite a bit of its property to the Canadian Government. Concluding that the Mtis homesteads would be a decent spot to introduce English-talking pioneers from Ontario, the Government conveyed assessors that late spring from Ottawa, dismissing any Mtis rights and treating the individuals with incredible obliviousness. Louis Riel and different Metis halted the assessors confronted with the danger of losing their territory, the Mtis chose to oppose by framing a National Committee and setting up a temporary government. By shaping a National Committee, the Mtis figured out how to keep the Governor from entering Red River and held onto Upper Fort Garry. The furious pilgrims retaliated however were encircled and held detainee including the exceptionally repulsive Thomas Scott. While trying to haggle with The Government, Riel set up a temporary government toward the beginning of December. Needing to turn out to be something other than a domain, The Government conveyed men to haggle with Riel and a winter understanding appeared to be traveled their direction. Harmony finished when Canadian pioneers assaulted the Mtis of Upper Fort Garry. The Mtis figured out how to catch Thomas Scott again and condemned him to death. To numerous English-speaking Protestants in Ontario, this was relentless homicide and called upon the Mtis for vengeance. French-Canadians felt a typical bond with the Mtis causing an enormous enthusiastic split in Canada. Now, the Canadian Government stepped in by sending troops and starting dealings with the Mtis. The final product turned into the Man... <! Louis Riel expositions Louis Riel ought not have been hung in light of the fact that he spoke to the individuals who couldnt speak to themselves. Louis Riel was disillusioned with the manner in which the Mtis were, so he volunteered to speak to the Mtis and their privileges. Despite the fact that the activities that followed, for example, keeping the new senator out the state, was illicit and wrong. Riel gambled it for the privileges of the Mtis. With respect to Thomas Scott, Riel has definitely no lawful option to have him shot, yet Riel himself never contacted a firearm for that reason. He had a terminating crew shoot Scott. Despite the fact that, Riel may have requested the crew to shoot, however the men could have threw in the towel, regardless of how incredible Riel appeared. After the defiance, he was chosen by Manitoba to sit in the House of Commons. Riel went to Ottawa however was not permitted to sit as a part in the House, for he was compromised by numerous individuals to be shot in the event tha t he showed up in the House. This was the mix-up of the legislature. They ought to have sopped the gibberish and dangers. For Riel was a man of thoughts. He was a man who was knowledged in the legislature. It was evident since he shaped his own government. Riel would have been a resource for the Canadian government. In 1884, Gabriel Dumont rode to Montana and requested that Riel safeguard the Mtis indeed. Riel came back to help the locals again. Riel was gambling catch when he returned. This was an extremely respectable follow up on his part. Rather than remaining quite safe in Montana, Riel surrendered his security for the Mtis. Riel chose to attempt an unviolent approach this time as opposed to beginning a hard and fast disobedience. Riel and the Mtis drew up an appeal and introduced it to the administration. The request, which requested more food what's more, cash for the locals, was investigated however not followed up on. The request was reasonable in all parts yet the legislature turned it down. It just requested that what had a place with the locals be returned. ... <! Louis Riel articles Louis Riel Louis Riel ought not have been hung on the grounds that he spoke to the individuals who couldnt speak to themselves. Louis Riel was frustrated with the manner in which the Mtis were, so he volunteered to speak to the Mtis and their privileges. Despite the fact that the activities that followed, for example, keeping the new representative out the state, were unlawful and wrong. Riel gambled it for the privileges of the Mtis. With respect to Thomas Scott, Riel has positively no legitimate option to have him shot, however Riel himself never contacted a weapon for that reason. He had a terminating crew shoot Scott. Despite the fact that, Riel may have requested the crew to shoot, yet the men could have threw in the towel, regardless of how amazing Riel appeared. After the insubordination, he was chosen by Manitoba to sit in the House of Commons. Riel went to Ottawa however was not permitted to sit as a part in the House, for he was undermined by numerous individuals to be shot in the eve nt that he showed up in the House. This was the mix-up of the administration. They ought to have sopped the hogwash and dangers. For Riel was a man of thoughts. He was a man who was knowledged in the administration. It was evident since he framed his own administration. Riel would have been a resource for the Canadian government. In 1884, Gabriel Dumont rode to Montana and requested that Riel safeguard the Mtis by and by. Riel came back to help the locals again. Riel was gambling catch when he returned. This was an exceptionally respectable follow up on his part. Rather than remaining overall quite safe in Montana, Riel surrendered his security for the Mtis. Riel chose to attempt a more quiet methodology this time as opposed to beginning a hard and fast defiance. Riel and the Mtis drew up an appeal and introduced it to the administration. The request, which requested more food and cash for the locals, was investigated however not followed up on. The appeal was reasonable in all part s yet the administration turned it down. It just requested that what had a place with the locals be re ... <! Louis Riel expositions To be a saint or a double crosser are the two particular and inverse course in mankind's history. Louis Riel was been a saint for the French Canadians and a backstabber for the English Canadians too. The individual who safeguards the privileges of the Metis and furthermore the person who stops the legislatures plan. Generally a man must be a saint if his activities and inspiration is for the acceptable and government assistance of a gathering of individuals or for a person without individual intrigue and bit of leeway even it jeopardizes his life. While, a double crosser, is the inverse, he is a man who imperils the life, government assistance and prosperity of an individual or gathering of individual for the look for of his own satisfaction and self-centeredness. Many individuals differ on this issue Riel is a trickster or a legend. Each with own various assessments and various foundations. Where the administration wrong for that choice? Or on the other hand not. On account of Louis Riel, the subject of whether he is a legend or a trickster is left hanging and far from being obviously true in each canadian and still waits up to the present. Whatever your perspectives, Mr. Riel is actually a saint to the Metis, as he forfeits his life for the look for of equity and acknowledgment of the privileges of the minorities. To the administration perspective, he is a trickster as he restricts and battle against the legislature to move for extension toward the west. Does a man could be a swindler on the off chance that he battle what he accept is directly for the shameful acts that have been done to his kin by the solid and incredible colonialist and severe government? For me, Riel is a saint. What happened that time was a cruel judgment and harsh guideline. The legislature extends westbound and found a Metis settlement, they didnt even consideration about it. They kept on reviewing the land without power to them. The administration simply put them in a safe spot and accomplish their work. It was a finished unethical behavior for the administration, not perceiving the ... <!

Scribd

Scribd INTRODUCTIONMartin: Hi, today we are in San Francisco in the Scribd office. Trip, who are you and what do you do?Trip: My name is Trip Adler and I am the co-founder and CEO of Scribd.Martin: What did you do before you started this company?Trip: Well, I started right after college, so I guess going back to very beginning I was raised here in the Bay Area, in Palo Alto, and then I went to school on the east coast, to Harvard. I studied biophysics and then I right around my senior year I decided I want to start a company. So, started, kind of come up with my ideas, found a co-founder, went to YCombinator, and then it just went from there.Martin: Why didnt you start some company related to biophysics?Trip: Its a good question. That was actually my original plan, and I realized that I just didnt, I would need a lot more time and school to get a biophysics company started, and meanwhile had a lot of ideas for internet companies, I knew Id get started really quickly. So that was, I was too excited to start internet company that I couldnt wait that long. So, I just decided to get started. Maybe in longer term I could go back to a biophysics company, but I think right now Im enjoying working in the internet space.Martin: And how did you decide which of those hundreds of ideas you wanted to pursue?Trip: We went through a period of time for maybe a year, year and a half, where we were just tried a bunch of different ideas. That was, I think for us a really important learning experience, because we would come up with an idea, maybe build it, test it, think about it. And that experience of trial and error really taught us a lot about just how to approach starting a company and how to approach different ideas. So, we went through several ideas, one of them was basically a lot like what Uber and Lyft are today, it was like a ride sharing service, coordinated over your phones. Turns out we was just way ahead of the time it was nearly make sense to pursue it. We also did a coll ege classified site, we launched that at Harvard, we got it going, but we realized that wasnt really scalable so we moved on past that. Then we tried a bunch of other ideas, and then eventually Scribd came along. And that one just got a lot of things going right for it, so that was, ended up being the one that we stuck with.Martin: So you tested different business models and you stick with one with the most traction?Trip: It was a combination of what got early traction, what we thought was going to scale, what was a big opportunity, what would have a good business model, good user need, its a lot of those things combined. But traction is definitely an important one, if you cant get some traction early on, thats a sign that something is not working.BUSINESS MODELMartin: Lets talk about the business model, Trip. So, hows the current business model of Scribd working and how it might have been evolved over time?Trip: Currently, were mostly a subscription service. So, what we do is we le t you read unlimited books and other kinds of written content for $8.99 per month. So you pay one flat monthly fee and then you can read any kind of content on whatever device you like, and we have the really nice experience for discovering things to read and having the social experience around reading. So, its kind of the Netflix or Spotify model, but for books. And our model is that we, consumers pay us for $8.99 and we make revenue that way and then we pay out publishers and authors based on the reading activity. So that way we have really entire ecosystem where the publishers and authors get paid and consumers can have really direct, terrific reading experience.Martin: When youre looking at publisher side, are you also working with bigger brand names or publishing houses, or is it more for the individuals only?Trip: Yeah, were working with We have over the thousand publishers using the platform and we work with some of the biggest publishers in the world, so we have both HarperC ollins and Simon Schuster, selling their full backlist of books through our subscription, and we have some of the other big publishers selling books through the retail model at our site. But, were mostly focused on the subscription.Martin: Can you tell us a bit what kind of verticals in terms of the publishing books are working well and which are not working well, meaning that most people are not reading the specific kind of subsegment or vertical?Trip: Publishing is very broad, theres many different types of books that appeal to many different types of people. So we have many verticals that are working really well, we have a partnership with Lonely Planet to do travel books, and people read travel books, thats doing well, we have the Dummies series, so you can look for information within books, learn things in those books, we have all sorts of non-fiction, we have fiction, mysteries, thrillers, romance. Probably the verticals that are doing the best so far are the fiction and the romance, just because those readers are very various and they fit the subscription model really well, but were really growing across all the different verticals, and I think longer term we could have a lot of new, interesting use cases developed.Martin: And is the ground business model only digital, meaning that you dont deliver physical kind of publishing goods?Trip: Yeah, its all digital. Were completely digital company and we work with publishers and authors that publish their digital files and then we help provide an audience digitally and distribute the content digitally.Martin: Most users maybe know Scribd from the early days, so having some kind of platform where we can share PowerPoint presentations with each other. Can you tell us a little bit more about the beginnings of your startup? How did you grow and scale your company and user base?Trip: The way we got started was, I was having a conversation with my dad, whos a doctor at Stanford, and he had a medical paper that he wanted to get published, and he was talking about how in medical publishing it takes 18 months to get your paper published. So that gave us the idea that we can make a website that would let him really easily publish his paper on the web. And we could quickly broaden that to all kinds of written content so, medical papers, books, power point presentations, school papers, creative writing, any kind of written content, and any kind of content in document format, upload it to the web and then find an audience for it. So, we built that site, got a bit of a community going, just kind of through group force and just finding anyone we could find who would use it to upload their own content, and launch the site. And we had a very lucky launch where within three days we were one of the top 2000 websites on the internet. It was just very explosive launch. You see a lot of these companies doing it nowadays, because theyll get promotion in the App Store, or theyll get viral and put it on Facebo ok or something like that, but we were kind of one of the first companies that Ive seen really explode very quickly like that. And once we had that launched, we had a lot of readers come and then a small fraction of those readers would then upload their own content and that would bring more readers, and then some of those would upload and that created nice viral loop. So, that viral loop continued to grow, its still growing today, weve now reached about 95 million monthly users, we have about 60 million pieces of content in our library, and it continues to keep growing. And then over time what weve realized is that the main things our authors and publishers wanted was more revenue. And we tried then to sell books, but it didn’t really work very well, but weve realized subscription was a very good way to help them make money, because that way we can make more money for them and we can get, give readers a really terrific experience that subscription offers. So that was what leads to us launching the subscription model, on top of the free service we previously had. So, now its a bit of a freemium model.Martin: What do you think, what are the reasons for you fast explosion in terms of when you launched this kind of product? Because Im pretty sure a lot of sellers think by themselves, I want to start the next marketplace, or a social network, whatever. What measures have you taken to grow that fast?Trip: I think there was a real user need for what were doing. I mean, there wasnt an easy way to put something, put a PDF online, and we filled that need and just given the viral nature the internet works, spreads really quickly nowadays. People, back then, we were on like the front page of sites like Digg and Reddit. Nowadays its more like word of mouth, I mean, Reddit is still kind of big, Reddits actually really big now, but its a little harder to launch a site on Reddit than it was, but now you can, theres Hacker News, there are people sharing things on Twitter or on Facebook, so just taking advantage of all those viral channels to basically get the word out there.CORPORATE STRATEGYMartin: Trip, lets talk about the corporate strategy. What do you think is the competitive advantage of Scribd nowadays?Trip: I think were really focused on two things. The first one is just having the worlds largest library of subscription content. So, for, we want to have a service that for one flat monthly price of 8.99 lets you read almost any kind of content you want to read. So, were, we have over 500.000 books right now, over 60 million user-generated documents, and were adding more all the time. So, we want to have the biggest, broadest and deepest library on the web and in the world, available via subscription. So, the first one is the size of the library, and the second one is just the user experience were building. Were building such a terrific experience for reading and reimagining the way reading should work and serving the needs of readers in ways tha t other competitors are not doing as well as we are. Were building a terrific experience for discovering new books and things to read. The subscription model really decreases the friction of starting a new book, but we are working by now with a really good recommendation engine, with really good editorial process that helps you discover books you want to read and also a really nice social layer around reading. So you can discover things to read trough your friends. So, were combining all of this together just to provide a really good experience for discovering things to read and it really just pleasant user experience overall. So, its really those two things, having the world’s largest library subscription content and a really good user experience for reading it, that differentiate the company.Martin: Trip, can you tell us a little bit more about the product strategy and what you think are some areas of development for your business?Trip: Under product specifically theres just a l ot we can do around book discovery. So, Im sure youve seen there are companies like Netflix that has really organized videos really well, where they actually tag all the videos by hand, so they can recommend very specific kinds of videos, or Pandora has a music genome project, where you can organize songs by the type of song they are, and were basically in the same thing for books. Were taking every single book and by hand generating tags for that book so we can really organize the books really well and make it really easy to discover books you want, based on your particular interests. So, theres a lot that were doing on that front, to make books much more discoverable, were also doing a lot on the social side of things, so we think social reading is, can be a really big thing. Weve already seen that happen with sites like Goodreads, but what we can do is we can actually combine the social experience with the actual reading experience of the content. And since were subscription, eve ryones reading the same books and the same products, you can make that experience really good. So, when youre reading something you can highlight it, comment on it and then your friends can see that activity. So, theres a lot we do to build a really differentiated social experience through our reading.Martin: Are you also analyzing, like for example, the reader behavior, so what types of books are they reading, or documents in general, and until what time they are reading as well what paragraph, and based on this giving some kind of recommendations what your peer group is reading?Trip: We collect a lot of data on how people are reading, we can see what parts of the book people are reading, which parts theyre reading faster and slower, we have to collect all of those because we use this data to pay to the publishers, based on the reading activity. So, we collect a lot of data on reading and we use that to make recommendations, to pay the publishers and to continue to improve the prod uct.Martin: Imagine Im an author and I want to publish my book, my PDF, whatever, via Scribd. Is there some kind of mechanism like with SEO, so how I can optimize and reach more people via your platform? I mean there is some kind of playing with algorithms, I guess.Trip: First of all, youd had to get your book published on platform. So, currently, youd have to work with one of the publishers we work with. Theres over 1000 of those, the probably the least friction ones with the self publishing platforms, like Smashwords, you can go there and get your book published to our platform very quickly. Eventually, we plan to open subscription to authors directly, but right now were working with publishers specifically. So, first you get the books up there and then, we do a really good job with the distribution at that point. Were very good at finding an audience for your books, by making it really searchable, making it SEOable, making it the paid sharable. But the more authors can promote th e books on their own, the better that will help with the promotion overall. So, if the books, if they can promote them on social networks like Facebook and Twitter, if they can embed the book on their blog, if they can just generally share the link, that just gets the content out there, it gets more links to it, increases the amount of traffic Google sends it, so the more authors can promote their books, the more that will increase the readership overall.Martin: What do you think of the idea of having this books not only as a read-only, but as an audio book? Because its, the thing is how you want to consume those content. Have you thought about having something like this, because I mean adding this as a plugin at the books that is also quite easy with the player?Trip: Its a really good idea, audio books are definitely in the rise, people are listening to them more and more, and there are, its a huge market, most people dont even realize what a big market it is. So, its definitely so mething were thinking about. And I think that by combining audio books with the book experience in subscription is just a really, it could be a really terrific experience for both reading and consuming audio books in the same product.MARKET DEVELOPMENTMartin: Trip, lets talk about the market development, in terms of publishing. There are several distributional platforms out there like Amazon, or Scribd, and there are also different kind of products. What is your take on the overall market development in those publishing industry?Trip: I think that theres, its a really interesting time, the shift to digital is so happening very quickly, because a lot of people are still reading on print and they are going to be switching to digital. So, the digital publishing market is growing very quickly and I think it will continue to grow. And I think that this entire shift from the ownership model to the access model that were pursuing is really exciting change, because previously the way it wor ked was, even in digital, it was still basically an ownership model, where you pay the publisher or the distributer and they give you a file in return for that. Were now, were shifting it at the access model where you pay for access to the library and then the publisher or the author gets paid when the books are actually read. So that creates huge changes in just the overall ecosystem. So, weve already seen very different data and how we borrow our reading through subscription. So, one thing weve seen is that with the subscription model people are reading a lot more than they were before, unless people are discovering differently, theyre rather than just searching for the book they want and read that, theyre browsing books and reading books they wouldnt have read otherwise. And the result of these changes is that the ecosystem were building is much more long tail. We drive much more distribution to books that were published 10 years ago than to books published really recently. So, i ts a much more long tail distribution than its typically seen in publishing. So, overall just bringing subscription to the industry is just a, it caused a lot of changes both for reading experience and for authors and I think youll see just a lot more general reading and a lot more authors and writers and books being published as a result of this.Martin: If you compare this what you call owned book market and then the kind of subscription based book market, do you think that by entering the subscription based book market that you grow the overall publishing market? Because, on the one end side, its definitely the quantity of reading books will increase, but the question should really like, whether the multiplication of quantity times €/$ per book will increase overall. What do you think?Trip: I definitely think so, because the way to get the market to grow is to get consumers to ultimately consume more, you want them to consume more and pay more and that expands the market. So, in the way we get consumers to read more is to by giving them better products. Its kind of amazing to me that the subscription model is coming to books last, it came to video and music before it came to books, so I think that this kind of model coming to books is just, as it gets larger, I think people will read more and it will just grow the market overall.Martin: Did you think of going after the education market? Because I can imagine having this kind of content and imagine some kind of pupils sitting in the lecture room and currently have all the physical books, which cost a lot of money, to just having on an iPad all the kind of digital books provided by Scribd, for example?Trip: You sort of where we are, we have a lot of students sharing their school papers, a lot of teachers putting up their course notes out there, and I mean there are a lot of users who are already students. And there are students that are reading the books they need to for class, if youre taking an English cla ss, youre going to have most of the books that youre going to need to read for class, so turns out we already are in that market. In terms of going into the professional textbook market, its definitely a market that were looking at, I think theres definitely a big opportunity there.ADVICE TO ENTREPRENEURS In San Francisco, we meet co-founder and CEO of Scribd, Trip Adler. He shares his story how Scribd was founded and how the current business model works, as well as what the current plans for near future, and some advice for young entrepreneurs.The transcript of the interview is included below.INTRODUCTIONMartin: Hi, today we are in San Francisco in the Scribd office. Trip, who are you and what do you do?Trip: My name is Trip Adler and I am the co-founder and CEO of Scribd.Martin: What did you do before you started this company?Trip: Well, I started right after college, so I guess going back to very beginning I was raised here in the Bay Area, in Palo Alto, and then I went to school on the east coast, to Harvard. I studied biophysics and then I right around my senior year I decided I want to start a company. So, started, kind of come up with my ideas, found a co-founder, went to YCombinator, and then it just went from there.Martin: Why didnt you start some company related to biophysic s?Trip: Its a good question. That was actually my original plan, and I realized that I just didnt, I would need a lot more time and school to get a biophysics company started, and meanwhile had a lot of ideas for internet companies, I knew Id get started really quickly. So that was, I was too excited to start internet company that I couldnt wait that long. So, I just decided to get started. Maybe in longer term I could go back to a biophysics company, but I think right now Im enjoying working in the internet space.Martin: And how did you decide which of those hundreds of ideas you wanted to pursue?Trip: We went through a period of time for maybe a year, year and a half, where we were just tried a bunch of different ideas. That was, I think for us a really important learning experience, because we would come up with an idea, maybe build it, test it, think about it. And that experience of trial and error really taught us a lot about just how to approach starting a company and how to a pproach different ideas. So, we went through several ideas, one of them was basically a lot like what Uber and Lyft are today, it was like a ride sharing service, coordinated over your phones. Turns out we was just way ahead of the time it was nearly make sense to pursue it. We also did a college classified site, we launched that at Harvard, we got it going, but we realized that wasnt really scalable so we moved on past that. Then we tried a bunch of other ideas, and then eventually Scribd came along. And that one just got a lot of things going right for it, so that was, ended up being the one that we stuck with.Martin: So you tested different business models and you stick with one with the most traction?Trip: It was a combination of what got early traction, what we thought was going to scale, what was a big opportunity, what would have a good business model, good user need, its a lot of those things combined. But traction is definitely an important one, if you cant get some tractio n early on, thats a sign that something is not working.BUSINESS MODELMartin: Lets talk about the business model, Trip. So, hows the current business model of Scribd working and how it might have been evolved over time?Trip: Currently, were mostly a subscription service. So, what we do is we let you read unlimited books and other kinds of written content for $8.99 per month. So you pay one flat monthly fee and then you can read any kind of content on whatever device you like, and we have the really nice experience for discovering things to read and having the social experience around reading. So, its kind of the Netflix or Spotify model, but for books. And our model is that we, consumers pay us for $8.99 and we make revenue that way and then we pay out publishers and authors based on the reading activity. So that way we have really entire ecosystem where the publishers and authors get paid and consumers can have really direct, terrific reading experience.Martin: When youre looking at publisher side, are you also working with bigger brand names or publishing houses, or is it more for the individuals only?Trip: Yeah, were working with We have over the thousand publishers using the platform and we work with some of the biggest publishers in the world, so we have both HarperCollins and Simon Schuster, selling their full backlist of books through our subscription, and we have some of the other big publishers selling books through the retail model at our site. But, were mostly focused on the subscription.Martin: Can you tell us a bit what kind of verticals in terms of the publishing books are working well and which are not working well, meaning that most people are not reading the specific kind of subsegment or vertical?Trip: Publishing is very broad, theres many different types of books that appeal to many different types of people. So we have many verticals that are working really well, we have a partnership with Lonely Planet to do travel books, and people read t ravel books, thats doing well, we have the Dummies series, so you can look for information within books, learn things in those books, we have all sorts of non-fiction, we have fiction, mysteries, thrillers, romance. Probably the verticals that are doing the best so far are the fiction and the romance, just because those readers are very various and they fit the subscription model really well, but were really growing across all the different verticals, and I think longer term we could have a lot of new, interesting use cases developed.Martin: And is the ground business model only digital, meaning that you dont deliver physical kind of publishing goods?Trip: Yeah, its all digital. Were completely digital company and we work with publishers and authors that publish their digital files and then we help provide an audience digitally and distribute the content digitally.Martin: Most users maybe know Scribd from the early days, so having some kind of platform where we can share PowerPoint presentations with each other. Can you tell us a little bit more about the beginnings of your startup? How did you grow and scale your company and user base?Trip: The way we got started was, I was having a conversation with my dad, whos a doctor at Stanford, and he had a medical paper that he wanted to get published, and he was talking about how in medical publishing it takes 18 months to get your paper published. So that gave us the idea that we can make a website that would let him really easily publish his paper on the web. And we could quickly broaden that to all kinds of written content so, medical papers, books, power point presentations, school papers, creative writing, any kind of written content, and any kind of content in document format, upload it to the web and then find an audience for it. So, we built that site, got a bit of a community going, just kind of through group force and just finding anyone we could find who would use it to upload their own content, and launch the site. And we had a very lucky launch where within three days we were one of the top 2000 websites on the internet. It was just very explosive launch. You see a lot of these companies doing it nowadays, because theyll get promotion in the App Store, or theyll get viral and put it on Facebook or something like that, but we were kind of one of the first companies that Ive seen really explode very quickly like that. And once we had that launched, we had a lot of readers come and then a small fraction of those readers would then upload their own content and that would bring more readers, and then some of those would upload and that created nice viral loop. So, that viral loop continued to grow, its still growing today, weve now reached about 95 million monthly users, we have about 60 million pieces of content in our library, and it continues to keep growing. And then over time what weve realized is that the main things our authors and publishers wanted was more revenue. And we tried then to sell books, but it didn’t really work very well, but weve realized subscription was a very good way to help them make money, because that way we can make more money for them and we can get, give readers a really terrific experience that subscription offers. So that was what leads to us launching the subscription model, on top of the free service we previously had. So, now its a bit of a freemium model.Martin: What do you think, what are the reasons for you fast explosion in terms of when you launched this kind of product? Because Im pretty sure a lot of sellers think by themselves, I want to start the next marketplace, or a social network, whatever. What measures have you taken to grow that fast?Trip: I think there was a real user need for what were doing. I mean, there wasnt an easy way to put something, put a PDF online, and we filled that need and just given the viral nature the internet works, spreads really quickly nowadays. People, back then, we were on like the fro nt page of sites like Digg and Reddit. Nowadays its more like word of mouth, I mean, Reddit is still kind of big, Reddits actually really big now, but its a little harder to launch a site on Reddit than it was, but now you can, theres Hacker News, there are people sharing things on Twitter or on Facebook, so just taking advantage of all those viral channels to basically get the word out there.CORPORATE STRATEGYMartin: Trip, lets talk about the corporate strategy. What do you think is the competitive advantage of Scribd nowadays?Trip: I think were really focused on two things. The first one is just having the worlds largest library of subscription content. So, for, we want to have a service that for one flat monthly price of 8.99 lets you read almost any kind of content you want to read. So, were, we have over 500.000 books right now, over 60 million user-generated documents, and were adding more all the time. So, we want to have the biggest, broadest and deepest library on the web a nd in the world, available via subscription. So, the first one is the size of the library, and the second one is just the user experience were building. Were building such a terrific experience for reading and reimagining the way reading should work and serving the needs of readers in ways that other competitors are not doing as well as we are. Were building a terrific experience for discovering new books and things to read. The subscription model really decreases the friction of starting a new book, but we are working by now with a really good recommendation engine, with really good editorial process that helps you discover books you want to read and also a really nice social layer around reading. So you can discover things to read trough your friends. So, were combining all of this together just to provide a really good experience for discovering things to read and it really just pleasant user experience overall. So, its really those two things, having the world’s largest librar y subscription content and a really good user experience for reading it, that differentiate the company.Martin: Trip, can you tell us a little bit more about the product strategy and what you think are some areas of development for your business?Trip: Under product specifically theres just a lot we can do around book discovery. So, Im sure youve seen there are companies like Netflix that has really organized videos really well, where they actually tag all the videos by hand, so they can recommend very specific kinds of videos, or Pandora has a music genome project, where you can organize songs by the type of song they are, and were basically in the same thing for books. Were taking every single book and by hand generating tags for that book so we can really organize the books really well and make it really easy to discover books you want, based on your particular interests. So, theres a lot that were doing on that front, to make books much more discoverable, were also doing a lot on the social side of things, so we think social reading is, can be a really big thing. Weve already seen that happen with sites like Goodreads, but what we can do is we can actually combine the social experience with the actual reading experience of the content. And since were subscription, everyones reading the same books and the same products, you can make that experience really good. So, when youre reading something you can highlight it, comment on it and then your friends can see that activity. So, theres a lot we do to build a really differentiated social experience through our reading.Martin: Are you also analyzing, like for example, the reader behavior, so what types of books are they reading, or documents in general, and until what time they are reading as well what paragraph, and based on this giving some kind of recommendations what your peer group is reading?Trip: We collect a lot of data on how people are reading, we can see what parts of the book people are reading, whic h parts theyre reading faster and slower, we have to collect all of those because we use this data to pay to the publishers, based on the reading activity. So, we collect a lot of data on reading and we use that to make recommendations, to pay the publishers and to continue to improve the product.Martin: Imagine Im an author and I want to publish my book, my PDF, whatever, via Scribd. Is there some kind of mechanism like with SEO, so how I can optimize and reach more people via your platform? I mean there is some kind of playing with algorithms, I guess.Trip: First of all, youd had to get your book published on platform. So, currently, youd have to work with one of the publishers we work with. Theres over 1000 of those, the probably the least friction ones with the self publishing platforms, like Smashwords, you can go there and get your book published to our platform very quickly. Eventually, we plan to open subscription to authors directly, but right now were working with publishe rs specifically. So, first you get the books up there and then, we do a really good job with the distribution at that point. Were very good at finding an audience for your books, by making it really searchable, making it SEOable, making it the paid sharable. But the more authors can promote the books on their own, the better that will help with the promotion overall. So, if the books, if they can promote them on social networks like Facebook and Twitter, if they can embed the book on their blog, if they can just generally share the link, that just gets the content out there, it gets more links to it, increases the amount of traffic Google sends it, so the more authors can promote their books, the more that will increase the readership overall.Martin: What do you think of the idea of having this books not only as a read-only, but as an audio book? Because its, the thing is how you want to consume those content. Have you thought about having something like this, because I mean adding this as a plugin at the books that is also quite easy with the player?Trip: Its a really good idea, audio books are definitely in the rise, people are listening to them more and more, and there are, its a huge market, most people dont even realize what a big market it is. So, its definitely something were thinking about. And I think that by combining audio books with the book experience in subscription is just a really, it could be a really terrific experience for both reading and consuming audio books in the same product.MARKET DEVELOPMENTMartin: Trip, lets talk about the market development, in terms of publishing. There are several distributional platforms out there like Amazon, or Scribd, and there are also different kind of products. What is your take on the overall market development in those publishing industry?Trip: I think that theres, its a really interesting time, the shift to digital is so happening very quickly, because a lot of people are still reading on print and they are going to be switching to digital. So, the digital publishing market is growing very quickly and I think it will continue to grow. And I think that this entire shift from the ownership model to the access model that were pursuing is really exciting change, because previously the way it worked was, even in digital, it was still basically an ownership model, where you pay the publisher or the distributer and they give you a file in return for that. Were now, were shifting it at the access model where you pay for access to the library and then the publisher or the author gets paid when the books are actually read. So that creates huge changes in just the overall ecosystem. So, weve already seen very different data and how we borrow our reading through subscription. So, one thing weve seen is that with the subscription model people are reading a lot more than they were before, unless people are discovering differently, theyre rather than just searching for the book they want and rea d that, theyre browsing books and reading books they wouldnt have read otherwise. And the result of these changes is that the ecosystem were building is much more long tail. We drive much more distribution to books that were published 10 years ago than to books published really recently. So, its a much more long tail distribution than its typically seen in publishing. So, overall just bringing subscription to the industry is just a, it caused a lot of changes both for reading experience and for authors and I think youll see just a lot more general reading and a lot more authors and writers and books being published as a result of this.Martin: If you compare this what you call owned book market and then the kind of subscription based book market, do you think that by entering the subscription based book market that you grow the overall publishing market? Because, on the one end side, its definitely the quantity of reading books will increase, but the question should really like, whet her the multiplication of quantity times €/$ per book will increase overall. What do you think?Trip: I definitely think so, because the way to get the market to grow is to get consumers to ultimately consume more, you want them to consume more and pay more and that expands the market. So, in the way we get consumers to read more is to by giving them better products. Its kind of amazing to me that the subscription model is coming to books last, it came to video and music before it came to books, so I think that this kind of model coming to books is just, as it gets larger, I think people will read more and it will just grow the market overall.Martin: Did you think of going after the education market? Because I can imagine having this kind of content and imagine some kind of pupils sitting in the lecture room and currently have all the physical books, which cost a lot of money, to just having on an iPad all the kind of digital books provided by Scribd, for example?Trip: You sort of where we are, we have a lot of students sharing their school papers, a lot of teachers putting up their course notes out there, and I mean there are a lot of users who are already students. And there are students that are reading the books they need to for class, if youre taking an English class, youre going to have most of the books that youre going to need to read for class, so turns out we already are in that market. In terms of going into the professional textbook market, its definitely a market that were looking at, I think theres definitely a big opportunity there.ADVICE TO ENTREPRENEURSMartin: Trip, most of our readers are first time entrepreneurs and people who think about starting their own company. What advice could you give them, especially what would you have done differently if you had to start all over again?Trip: This is a big question! Its.., and I think I change my answer to this about every 3 months, because Im always learning and I think right when I feel like Ive figured everything there is out about entrepreneurship, I realize that I actually was completely wrong and that feeling that theres something else I have to learn, and that seems to keep happening and I imagine it will probably keep happening for your whole career. So, I guess that would be my first piece of advice, which is to just keep learning and to just, you just realize how much there is to know and just like how long it takes to get at building companies. I mean its not, building company is not, the media often makes it out to be this kind of thing where you start your app, and then Facebook buys it for a million dollars a year later. And that does happen occasionally, but thats really kind of the exception, anyone can build a really big company, its just that if you get lucky it takes time and learning. So, if you try the first time and you dont get it right, even if it takes you a year of trying something or a couple of years, eventually youll get there if you just keep tr ying, if youre just constantly learning and constantly trying, youll eventually figure out something that will, users will like and will scale and get the rest attention, and become a big business.Martin: And what when your little brother asks you Trip, what should I do and what shouldnt I do when I start a company? What would you answer him?Trip: The first thing would be just to get started. Thats actually probably the hardest step, which is just doing anything at all, because most people are just afraid to get started. So, you need just sort of like take that take that first step and sort of have some confidence at what youre doing. So you need to be very confident and aggressive when you do things, but at the same time just be humble and learn as you go along, because probably that first step that you take youll make a mistake and do something wrong, so you need to just learn from that, and then change course and get to the next step. So, it would just be basically get started an d be really determined and learn as you go along.Martin: What advice can you give young entrepreneurs when they think about financing their company?Trip: First of all, I think people often think of financing their company as the big challenge, but its, or the think that they do to be successful, but thats not really true. You often need a lot less money than you think you do. And you can make a lot of progress without much financing, and you should only raise money if you really have a use for the money, because Especially nowadays, theres so many companies in Silicon Valley that raise a lot of money and they just spend it all and then they didnt really do anything with that money. Thats a really wrong way to go down. So, my general advice, which is a little bit kind of what most people say, which is raise, delay raising money and raise less than you need, because that will kind of force you to really build a good company. If you do want to raise money, the best thing you could do i s just build a good business. If you have a really good business with real user need and real traction, a real business model, investors will come and its pretty easy. And if youre having problem tracking investors, it probably means you should just focus on building your business, not necessarily spend more time trying to attract the investors.Martin: What advice would you give on how to manage your time focusing on business and focusing on raising money? Because I mean some of the startups just focus six months on raising money, while neglecting the business and the other guys are only building the business, and not fueling the company with cash, for example.Trip: You definitely want to spend more time building the business. If you do want to raise money, it does take time, usually, you do need to get investors comfortable with giving your company money, you need to spend some time going through the whole process, but the best thing you want to do is to either, if you do fundraise , to just go 100% into fundraising boat and then get it done quickly. So, you want to be building the business, then you decide to raise money, go raise money and as soon as youre done go back to building the business. You dont want to be spending six months on fundraising, especially early on, maybe if its an IPO or something, you could spend some more time on it, but on the early on it should really be a much shorter period of time than six months.Martin: Trip, thank you very much for your time.Trip: Well, thank you.Martin: And next time you are thinking about starting a company, you can read on our website the practical guidance and in addition some kind of presentations on Scribd. Thank you very much.

The History and Formation of Labor Unions in the Unites...

â€Å"I regard my workpeople just as I regard my machinery...When my machines get old and useless, I reject them and get new, and these people are part of my machinery† (Sands 12). A foreman at a textile mill in Fall River, Massachusetts spoke these words in possibly the worst time during American labor history, the Industrial Revolution. During the Industrial Revolution, large numbers of people in the United States flocked to work in factories where they faced long hours, unsanitary and unsafe conditions and poor wages. Labor unions, or groups of organized workers, formed in the United States to ensure workers the right to a safe workplace and a fair wage in the face of capitalistic factory owners seeking wealth. In exchange, union†¦show more content†¦Eventually, this want of free labor caused the slave traders to come to the United States in droves (Clark 12). This desire for cheap or free labor was not limited to farm and plantation owners. The factory system in the United States began to grow before the American Revolution with shops that made wares to order (Clark 14). In the mid seventeen hundreds, farmers and plantation owners would give raw materials like cotton or wool to other families to turn into things like thread and yarn for a share of the profits. This was called the â€Å"domestic system† (Sands 4). With this, private capitalism, or the idea that you get to keep what you earn, developed and reinforced the want of cheap labor. Since most people immigrated to the United States to work on farms and cultivate land, not many people worked in shops as skilled laborers, although there was a great need for them (Dubofsky 3). Some villages were so desperate for blacksmiths and carpenters that they bribed these workers to come and work there. Curiously enough, many skilled laborers wanted to leave their positions because they wanted to become farm owners on the seemingly endless free or cheap land in the new country, but they were not allowed to leave their positions (Clark 13). Through all of this, the small shops were developing. From the beginning of the colonies, skilled craftsmen took on journeymen and apprentices to work for them to learn theShow MoreRelatedThe Federal Government Of The United States1392 Words   |  6 PagesThe federal government of the United States of America faces lots of challenges through their operations. American citizens desire to witness several changes that can boost their lives under different fields of life. It goes without being mentioned that the stiff economic competition on the market in the current era plays a crucial role in mobilizing the masses to embrace or deter from several existing issues. 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Ruthless Good Topics for Evaluation Essays Strategies Exploited

Ruthless Good Topics for Evaluation Essays Strategies Exploited Good Topics for Evaluation Essays Features Your essay shouldn't be generic. To steer clear of common essay mistakes, a few of the things you should always remind yourself when writing an evaluation essay are given below. An evaluation essay resembles a review, but it's more specific. As with other kinds of essays, it requires an introduction, a body, and a conclusion. Finally, make certain your essay has a very clear organization, in order for your argument flows seamlessly from point to point. A total thesis also needs to be offered. The excellent topic for a classification essay should have some logical point, you could classify. Your essay's purpose must be to evaluate. There are different types of evaluation essays and you need to remember that every one of them have differences based on the aim of their creation. You have to spell out how you had the ability to produce the evaluation including the specification of the things you have considered within the entirety of the evaluation and writing process. Your task is to begin an observation, write down all of the information and delight in the outcome. It is to provide an honest evaluation using the criteria you've established. Good Topics for Evaluation Essays - the Story Evaluation essays work best in case the readers can determine the sources you have used to produce the assessment they're currently reading. Since an evaluation essay isn't only part of college essay examples as it may also be utilized in company and company processes, it's necessary for you to understand the weight of its effectiveness. Economics evaluation essays are often regarded among the toughest assessment elements of the IB Economics program. Writing an evaluation essay is a fantastic means to size up a specific object or idea. The One Thing to Do for Good Topics for Evaluation Essays Evaluation essays can cover a good deal of topics that's the reason why it is employed in a variety of industries and processes. You may also just browse through samples and begin your evaluation essay from scratch. It is going to also be easier that you produce an evaluation that may be trusted by your readers. Such essays are frequently used to evaluate a single procedure, product, or situation, but they could also be employed to compare a couple of similar items in order to figure out which is s uperlative. You are the person making the judgement about this issue, it is all up to you to back up your argument in a sense that will permit others to create their own opinion. Sooner or later, truly determining the ideal player of all-time may be impossible as there's been a change in the degree of competition over time. If you've owned three F-150s and swear you won't ever buy another sort of truck, you might have an excellent idea for a topic. The action of marshalling your defenses for or against a specific topic teaches you more concerning the subject, and might even sway your opinion in 1 direction or another. You will have to be careful to clearly cite quality, or the shortage of, with respect to the particular topic you're writing about. When one writes a personal sort of essay, the initial impression is it is entirely devoted to self expression and devoid of any type of technicality. Becoming in a position to present details, comments, and information that's direc tly linked to the sort of evaluation essay that you're writing can help you produce a highly-usable output. You won't remember all the specifics. Writing about a topic that you understand about is also beneficial. Our writers always create unique content that's absolutely free from all grammatical error. Taking into consideration the subject of your assignment, its degree of difficulty or length, our certified term paper writers have all the required skills to create an outstanding project. Though looking through numerous evaluation essay samples can supply you with the assistance that you require, you might wish to consider asking a professional writer to create a customized essay for you. If you're searching for Argumentative Essay templates, you may also take a look at our offered templates. So, even when you will need an urgent customized term paper, you're get it ASAP! Website evaluation paper the site evaluation paper requires you to summarize and assess the contents of one website that's pertinent to one of the topics covered in your program.

Money Does Not Guarantee Happiness Free Essays

Firstly, it is true that money doesn’t guarantee happiness. But then what does? In my very own opinion on this no one could exactly tell anything that can guarantee their happiness. Even the often talked about subject of health doesn’t guarantee happiness. We will write a custom essay sample on Money Does Not Guarantee Happiness or any similar topic only for you Order Now I know thousands of people who are healthy yet are unhappy. So why don’t people say health that doesn’t guarantee happiness? Have you ever noticed that most of the sulking, miserable people that you meet in everyday life are rich people? The misery that these people go through is not because they donnot have enough money to by two square meals. It occurs due to the fact that everyone seems to have more expectations from money. Money cannot buy you everything but in the minds of people who give up everything for money, it is difficult to accept that they strove so hard to achieve partial success. I also think for a fact that money goes a long way to make anyone happy. As for me money enables me to buy food for myself and my family, and that makes me happy. Money enables me to buy a house for my family, and that makes me happy. Money enables me to send my children to good schools, and that makes me happy. Money enables me to go to places that I dream about, and that makes me happy. Money enables me to buy some stuff to make my life more comfortable, and that makes me happy. In other words, money goes a long way to help you live a happy life. In fact, the money itself will make you happy. When you are broke, even a dollar will make you very happy. Yes, after a while the effect wears off a little – the eleventh million is just another figure after ten million – but I can assure you that it comes in handy. And having money helps immensely as many of the things that you have to do either costs money or involves money. In short, money is a big part of the solution. How to cite Money Does Not Guarantee Happiness, Papers

Polaris Study case free essay sample

Some of the strategies used by Polaris in their marketing mix are quite unique Starting with price; Polaris decides to make their products affordable for the average American. As opposed to making their products luxury products with premium price, they have made a significant cut to their prices in order to have more sales. Secondly, Polaris as an American company has tried to dominate the United States territory, but with Harley Davison in the way it’s a very tough task, so they recognized how important it is to go global and the amount of opportunities there are if they make such expansion. Third, the promotion of their products is not as necessary; Polaris is a brand that has been around for a number of years and promoting their product is not such a crucial part of the marketing mix. Lastly, Polaris only distributes thru independent dealers, in north America, Polaris sells to 1600 of these dealers, and other 43 distributors internationally. We will write a custom essay sample on Polaris Study case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It doesn’t sell directly to consumers. 2. The Unique selling proposition of the Indian motorcycle is to provide the consumers with something that is extremely unique and has a lot of history and heritage while looking extremely stylish. This is something that no other bike seller provides. 3. The target market for Polaris would be people mostly men between the ages of 25 to 50. Who are looking for a non recreational vehicle to satisfy their needs for speed. At the same time they aim to capture all of the motorcycle riders with the renovation of some products. 4. Global expansion is extremely important for Polaris for a number of reasons. The main reason is because the share of the market in the entire globe is much bigger than the share of the market available in the US. There is much more opportunity for Polaris to gain more market if they expand globally. Along with that, the type of motorcycles that Polaris sells is not very popular internationally this is because these are mostly concentrated in the united states, if Polaris expands to a global scale it will be able to become the most popular in its products. ’ 5. Indian Motorcycles are very similar to Harley Davison motorcycles, its very easy to think an Indian motorcycle as a Harley, this is mostly because Harleys are extremely popular. But Indian Motorcycles offer something that is very unique and this places the brand apart, this is 112 years of heritage and the first American motorcycle company. This includes as having the classic styling cues of the traditional Indian motorcycles. 6. I do think Indian motorcycle company is capable of competing with Harley Davison, The main reason I think this is because Indian motorcycles is not a new company, they have been around for a long time but they just took a â€Å"long break† This company was once as popular as Harley Davison is now and has placed its brand image a long time ago. If Indian motorcycles were a new product, I would say that they have no chance competing against Harley Davison.

30 Quotes by Aristotle

30 Quotes by Aristotle Aristotle was an Ancient Greek philosopher who lived from 384-322 BCE. One of the most influential philosophers, Aristotles work was the foundational building blocks of all Western philosophy to follow. Courtesy of translator Giles Laurà ©n, author of  The Stoics Bible, here is a list of 30 Aristotle quotations from his Nicomachean Ethics. Many of these may seem like noble goals to live by. They may make you think twice, especially if you dont consider yourself a philosopher, but simply want age-tested ideas on how to live a better life. Aristotle on Politics Politics appears to be the master art, for it includes so many others and its purpose is the good of man. While it is worthy to perfect one man, it is finer and more godlike to perfect a nation.There are three prominent types of life: pleasure, political, and contemplative. The mass of mankind is slavish in their tastes, preferring a life suitable to beasts; they have some ground for this view since they are imitating many of those in high places. People of superior refinement identify happiness with  honor, or virtue, and generally the political life.Political science spends most of its pains on forming its citizens to be of good character and capable of noble acts. Aristotle on Goodness Every art and every inquiry, and similarly, every action and pursuit is thought to aim at some good, and for this reason, the good has been declared to be that at which all things aim.If there is some end in the things we do, which we desire for its own sake, clearly this must be the chief good. Knowing this will have a great influence on how we live our lives.If things are good in themselves, the goodwill appears as something identical in them all, but the accounts of the goodness in  honor, wisdom, and pleasure are diverse. The good, therefore, is not some common element answering to one idea.Even if there be one good which is universally predictable or is capable of independent existence, it could not be attained by man.If we consider the function of man to be a certain kind of life, and this to be an activity of the soul implying a rational principle, and the function of a good man to be the noble performance of these, and if any action is well performed when it is performed in accordance with the appropriate principle; if this is the case, human good turns out to be activity of the soul in accordance with virtue. Aristotle on Happiness Men generally agree that the highest good attainable by action is happiness, and identify living well and doing well with happiness.The self-sufficient we define as that which when isolated, makes life desirable and complete, and such we think happiness to be. It cannot be exceeded and  is, therefore,  the end of  action.Some identify happiness with virtue, some with practical wisdom, others with a kind of philosophical wisdom, others add or exclude pleasure and yet others include prosperity. We agree with those who identify happiness with virtue, for virtue belongs with virtuous  behavior  and virtue is only known by its acts.Is happiness to be acquired by learning, by habit, or some other form of training? It seems to come as a result of virtue and some process of learning and to be among the godlike things since its end is godlike and blessed.No happy man can become miserable, for he will never do acts that are hateful and mean. Aristotle on Education It is the mark of an educated man to look for precision in each class of thing in so far as its nature admits.Moral excellence is concerned with pleasure and pain; because of pleasure we do bad things and for fear of pain we avoid noble ones. For this reason, we ought to be trained from youth, as Plato says: to find pleasure and pain where we ought; this is the purpose of education. Aristotle on Wealth The life of money-making is one undertaken under compulsion since wealth is not the good we are seeking and is merely useful for the sake of something else. Aristotle on Virtue Knowledge is not necessary for the possession of the virtues, whereas the habits which result from doing just and temperate acts count for all. By doing just acts the just man is produced, by doing temperate acts, the temperate man; without acting well no one can become good. Most people avoid good acts and take refuge in theory and think that by becoming philosophers they will become good.If the virtues are neither passions nor facilities, all that remains is that they should be states of character.Virtue is a state of character concerned with choice, being determined by rational principle as determined by the moderate man of practical wisdom.The end being what we wish for, the means what we deliberate about and we choose our actions voluntarily. The exercise of virtues is concerned with means, and therefore, both virtue and vice are in our power. Aristotle on Responsibility It is absurd to make external circumstances responsible and not oneself, and to make oneself responsible for noble acts and pleasant objects responsible for base ones.We punish a man for his ignorance if he is thought to be responsible for his ignorance.Everything done by reason of ignorance is involuntary. The man who has acted in ignorance has not acted voluntarily since he did not know what he was doing. Not every wicked man is ignorant of what he ought to do and what he ought to abstain from; by such errors, men become unjust and bad. Aristotle on Death Death is the most terrible of all things, for it is the end, and nothing is thought to be either good or bad for the dead. Aristotle on Truth He must be open in his hate and in his love, for to conceal ones feelings is to care less for truth than for what people think and that is the cowards part. He must speak and act openly because it is his to speak the truth.Each man speaks and acts and lives according to his character. Falsehood is mean and culpable and truth is noble and worthy of praise. The man who is truthful where nothing is at stake will be still more truthful where something is at stake. Aristotle on Economic Means All men agree that a just distribution must be according to merit in some sense; they do not all specify the same sort of merit, but democrats identify with freemen, supporters of oligarchy with wealth (or noble birth), and supporters of aristocracy with excellence.When a distribution is made from the common funds of a partnership it will be according to the same ratio which the funds were put into the business by the partners and any violation of this kind of justice would be an injustice.People are different and unequal and yet must be somehow equated. This is why all things that are exchanged must be comparable and to this end, money has been introduced as an intermediate for it measures all things. In truth, demand holds things together and without it, there would be no exchange. Aristotle on Government Structure There are three kinds of  constitution: monarchy, aristocracy, and that based on property, timocratic. The best is  monarchy, the worst timocracy. Monarchy deviates to tyranny; the king looks to his peoples interest; the tyrant looks to his own. Aristocracy passes over to oligarchy by the badness of its rulers who distribute contrary to equity what belongs to the city; most of the good things go to themselves and office always to the same people, paying most regard to wealth; thus the rulers are few and are bad men instead of the most worthy. Timocracy passes over to democracy since both are ruled by the majority. Source Laurà ©n, Giles. The Stoics Bible Florilegium for the Good Life: Expanded. Paperback, Second, revised and expanded edition, Sophron, February 12, 2014.

Joseph Urban, From Palm Beach to New York City

Joseph Urban, From Palm Beach to New York City Trained as an architect, Joseph Urban may be best known today for his elaborate theater designs. In 1912 he moved to the United States from Austria to create sets for the Boston Opera Company. By 1917, as a naturalized US citizen, he had shifted his attentions to New York and the Metropolitan Opera. Urban went on to become scenic designer for the Ziegfeld Follies. The extravagant theatricality of his scenic designs made Urban a perfect fit to create some of the opulent architecture in Palm Beach, Florida before Americas Great Depression. Born: May 26, 1872, Vienna, Austria Died: July 10, 1933, New York City Full Name: Carl Maria Georg Joseph Urban Education: 1892: Akademie der bildenden KÃ ¼nste (Academy of Fine Arts), Vienna Selected Projects: 1904: Austrian Pavilion, St. Louis Worlds Fair (received Gold Medal)1904-1914: Set designs throughout Europe1911-1914: Boston Opera Company, set designs1917-1933: Metropolitan Opera of New York, set designs1926: Bath and Tennis Club, Palm Beach, Florida1927: Mar-A-Lago, Palm Beach, Florida, with Marion Sims Wyeth (1889-1982)1927: Paramount Theatre, Palm Beach, Florida1927: Ziegfeld Theatre, New York City (demolished in 1966)1928: Bedell Department Store, 19 West 34th Street, New York City1928: International Magazine Building (Hearst Building), New York City, with George B. Post- 78 years later, in 2006, Norman Fosters Tower was built on top (view photo)1930: New School for Social Research, New York City Art and Architecture Together: Joseph Urban designed interiors like an architect, incorporating skyscraper-like setbacks and Classical Greek columns into theatrical scenic designs. For Urban, art and architecture were two pencils with one point. This total work of art is called Gesamtkunstwerk, and its long been a working philosophy throughout central Europe. In the 18th Century, Bavarian stucco master Dominikus Zimmermann created Wieskirche as a total work of art; German architect Walter Gropius combined the Arts with Crafts in his Bauhaus School curriculum; and Joseph Urban turned theatre architecture inside out. Early Influences: Otto WagnerAdolf Loos Making Connections: Actress Marion Davies was a Ziegfeld girl while Urban, too, worked on sets for Florenz Ziegfeld. Davies also was the mistress of the powerful publisher, William Randolph Hearst. Its been widely reported that Davies introduced Hearst to Urban, who then designed the monumental International Magazine Building. Why is Urban Important? Urbans importance lay in his virtually unprecedented use of color, his introduction to American theater of many of the techniques and principles of the New Stagecraft, and his architectural sensibility at a time when most stage designers came from a background or training in visual art.- Professor Arnold Aronson, Columbia University Some of his buildings, like the New School for Social Research on West 12th Street in Manhattan, are good enough to be considered critical early works of modernism in America. Many others, like his extravagant house in Palm Beach for Marjorie Merriwether Post, Mar-a-Lago, if not as important theoretically, are spectacular visual triumphs....To look at Urbans work today is to be awed at the ease with which he worked in all kinds of styles, from the Vienna Secession of his early years to the International Style modernism and monumental classicism of his final years.- Paul Goldberger, 1987 Learn More: International Magazine BuildingJoseph Urban by John Loring, Abrams Publisher, 2010Joseph Urban: Architecture, Theatre, Opera, Film by Randolph Carter, Abbeville Press, 1992 Sources: Joseph Urban entry by Paul Louis Bentel, The Dictionary of Art, Vol. 31, Jane Turner, ed., Grove Macmillan, 1996, pp. 702-703; Architect of Dreams: The Theatrical Vision of Joseph Urban by Arnold Aronson, Columbia University, 2000; Joseph Urban Stage Design Models Documents Stabilization Access Project, Columbia University; Private Clubs, Palm Beach and Architects of the Boom Bust, Historical Society of Palm Beach County; At the Cooper-Hewitt, Designs of Joseph Urban by Paul Goldberger, The New York Times, December 20, 1987; Hearst Magazine Building Designation Report by Janet Adams, Landmarks Preservation Commission, (PDF) [accessed May 16, 2015]

The role of play in the curriculm for young children with special Term Paper

The role of play in the curriculm for young children with special needs - Term Paper Example It is believed that such pedagogy enables young children to begin the process of early learning (Open University, 2009). During play, â€Å"children demonstrate improved verbal communications, high levels of social and interaction skills, creative use of play materials, imaginative and divergent thinking skills and problem-solving capabilities† (Wood, 2004, p. 21). Play offers many benefits. It engages the mind to actively imagine various scenarios for fun or for problem-solving. Babies and toddlers display play in motion and we observe that they do it to get to know their world – how things work, how people react, etc. They get to explore and discover things that otherwise they will not learn about if they do not actively engage in play. Free exploration is considered Heuristic play by Holland (2003). It is encouraged without adult intervention. Adults simply provide simple materials and allow the child to just be and let his imagination take off . â€Å"The child lea rns from observing directly what these objects will ‘do’ or ‘not do’, in sharp contrast to much of the ‘educational’ equipment which has a result predetermined by the design which has been devised by the adult maker (Holland, 2003, p. 142). Heuristic play will not only stimulate a child’s thinking, but it also develops his creativity as he will see in his mind endless possibilities in imaginatively transforming ordinary objects into various things with various functions. Play has value in all the developmental areas of children (Macintyre, 2003). Unwittingly, children delight in games that stimulate thinking. Such cognitive benefits extend to their real lives as they make decisions, compare and contrast things, use their imaginations and thinking critically and creatively. Play also engages the body. Certain games involve gross and fine motor coordination. It also helps to expend the stored energy within them, willing to be set free. Run ning around, jumping, tumbling and other physical activities help them be physically fit as well as release tension. Active play develops their muscles, agility, flexibility and endurance. It is the foundation of one’s potential for certain sports. Socially, play coaxes a shy child outside his shell. Play fosters the development of friendships. As children play with other children or adults, they get to know about how other people behave, think and feel. They also get to learn socially acceptable behavior like not hurting others and playing fair. Most importantly, they get to know themselves better- how they react to certain situations in the play setting. Vygotsky (1978) believed that children’s intellectual development is influenced more by social context than by individual experiences. His theory places a great deal of emphasis on effective social interaction. Bingham (2008) cites Vygotsky (1978) as he writes: â€Å"Play creates a zone of proximal development of th e child. In play the child always behaves beyond his average age, above his daily behavior; in play it is as though he were a head taller than himself." He defined the ZPD as the distance between a child’s independent problem-solving level and that obtained under adult guidance or in collaboration with more capable peers (Wertsch, 1985). A young learner’s exposure to peers, teachers and other adults and learning materials greatly influences his development. â€Å"Such cognitive apprenticeships are, of course, inherently reliant on a

Competation Law Coursework Example | Topics and Well Written Essays - 2750 words

Competation Law - Coursework Example According to researcher’s viewpoint, very first thing is that it is a competition and not competitors so that it is to be protected. And also the ultimate aim of every business is to please the customers so that it is very much necessary to avoid the customers harm. â€Å"I like aggressive competition – including by dominant companies – and I don’t care if it may hurt competitors – as long as it ultimately benefits consumers. That is for the reason that the chief and ultimate aim of Article 82 is to protect customers and this does, of course, need the defense of the undistorted competitive practice on the market. There are two main laws in UK that defending competitions that are, the Competition Act in the year of 1998 and the Enterprise Act in the year of 2002. These are laws are, supported by Articles 101 and 102 of the â€Å"TFEU† (Treaty on the Functioning of the European Union (TFEU) 1990) that are, previously the Articles 81 and 82 of the Treaty of the EC. â€Å"The Competition Act 1998 prohibits anti-competitive agreements between businesses. You must not, for example: †¢ agree to fix prices or terms of trade, eg agreeing price rises with your competitors †¢ agree with your competitors to limit production in order to reduce competition †¢ Share out markets or customers with your competitors - eg agreeing with a competitor that you'll bid for one contract and they'll take another. The law mostly applies to contracts among businesses with an important presence in the marketplace. But even the smallest company requires avoiding anti-competitive contracts like price fixing. In addition to formal contracts, the law also relates to other looser types of cooperation among businesses. The â€Å"Competition Act† (Competition Act 1998) forbids the mistreatment of a dominant position in a marketplace. This can apply to companies that have an extremely big market share. It is also an illegal and illicit offence for persons fraudulently engaged in certain kinds of cartel behavior in the â€Å"Enterprise Act 2002† (Enterprise Act n.d.). Fundamental aim of Article 82, when examining exclusionary conduct is the defense of competition on the marketplace as a way of enhancing wellbeing of the customer and of guaranteeing a well-organized distribution of resources. â€Å"Adopting an economics-based approach to Article 82 will also unify and provide a clearer and more consistent enforcement approach of the Treaty provisions on competition law† (The Reform of Article 82: Recommendations on Key Policy Objectives 2005, p. 4). The concern is to stop exclusionary behavior of the dominant organizations which is expected to limit the remaining competitive constrictions on the dominant organizations, consisting of entry of beginner, so as to avoid that customers are harmed. This denotes that it is competition and not merely competitors as such, that is to be confined and protected. In addition, â€Å"the purpose of the Article 82 is not to be protect competitors from dominant firms genuine competitions based on factors such as higher quality, novel products, opportune innovation or otherwise better performance but to ensure that these competitors are also able to expand in or enter the market and compete therein on the merits, without facing competition conditions which are distorted or impaired by dominant firm† (Jones & Sufrin 2008, p. 327). And also, Anti-competitive activities are injurious not only to customers but also to compan ies that contend moderately or which are themselves consumers of certain goods or services. So that in order to assess this statement, we require to be considered not only the short term harm but also both long and medium harm that may arise from the exclusion of competitors. Failure to obey with UK or EU competition law can have extremely grave consequences. â€Å"

How can the Micro Environment Affect Huawei?

How can the Micro Environment Affect Huawei? Introduction: The assignment will have two parts. The first part will discuss a Chinese company called HUAWEI. The uncontrollable variables (Microenvironment and Macroenvironment) have affected the controllable variables (Marketing Mix) in HUAWEI. There are two factors affect the effectiveness of companies marketing activities: one is the company cannot control, such as political, legal, economic, cultural, geography and other environmental factors, known as uncontrollable factors, which is the external environment faced by the company; One is the company can control, such as product, price, place, promotions and other marketing factors, be known as controllable factors. The essence of markting activities is using internal controllable factors, so that external uncontrollable environment adapt to the controllable factors, and to meet the individual and the organizations goals. Kotlers said, If the company produce the appropriate product, set an appropriate price, the use of appropriate place and s upported by an adequate promotion, then the the company will be successful (Kotler, 2001). The second part will discuss three main learning points of the Marketing Game. Part 1 1.1 About HUAWEI: Huawei is a leading global telecommunications solutions provider with long-term partnerships with operators around the world.. Huaweis products and solutions is about wireless products (LTE/HSPA/WCDMA/EDGE/GPRS/GSM, CDMA20001xEV-DO/CDMA2000 1X, TD-SCDMA and WiMAX), core network products ( IMS, Mobile Softswitch, NGN ), network products(FTTx, xDSL, Optical, Routers, LAN Switch) , applications and software(IN, mobile data service, BOSS), as well as terminals(UMTS/CDMA). Major products are designed based on Huaweis ASIC chipset and utilize shared platforms to provide quality and cost-effective products. Huaweis products and solutions are deployed in over 100 countries and serve 36 of the worlds top 50 operators. Huaweis RD centers is built in many countries, such as Silicon Valley and Dallas in USA, Stockholm in Sweden,Moscow in Russia, Bangalore in India, and Beijing, Shanghai, Nanjing, Shenzhen, Hangzhou, Guangzhou in china.(1) 1.2 The Controllable Variables of Huawei The controllable variables in a company mean the Marketing Mix. In 1953, Neil †¢ Borden in the American Marketing Associations inaugural speech created a term called marketing mix and its meaning is more or less in market demand, to some extent on by the so-called marketing variable or market factor the impact, in order to find a certain market response, companies want to be an effective combination of these elements to meet the market demand, to obtain maximum profit. In fact there are dozens of marketing mix elements, Boden proposed marketing mix consists of 12 elements, known as the 12-factor marketing mix strategy, namely, product plans, pricing, brand, supply routes, personal selling, advertising, promotion , packaging, display, support, physical distribution and market research. This combination of strategies to enable people to engage in marketing, operations can be more clarity from the start in these areas, and scope of the study of marketing has done a better defined. 4Ps came along with the theory of marketing mix. These elements were summed up as four categories: Product, Price, Place, Promotion, also known as the 4Ps.by a Professor of the University of Michigan Jerome McCarthy in 1960 in his book  «Basic Marketing ». In 1967, Philip Kotler in his best-selling book Marketing Management: Analysis, Planning and Control further confirmed by 4Ps of the marketing mix as the core method. 4Ps marketing strategy since its introduction, on the theory and practice of marketing, had a great impact, was regarded as a classic marketing theory by marketing managers. Almost all managers when they plan theirs marketing activities consciously and unconsciously consider from the 4Ps theory. 1.2.1 Product of Huawei The company must follow the needs of customers, and design their products and services. The product has a large areas, it contains product features, quality, appearance, packaging, brand, service, support. Huawei offers the most complete telecom product portfolio, covering mobile, broadband, core network, transmission network, data communication, value-added services, terminals and services.(3) Huaweis corporate culture is a kind of wolf culture. The CEO of Huawei who called Zhengfei Ren has been promoting the wolf culture in the early years. sharp, aggressive, selfless teamwork are the true meaning of the wolf culture. Zhengfei Ren ueses the militarization way to management companies such as powerful labor intensity, strict management system, and ruthless survival of the fittest. 1.2.2 Price of Huawei According to different market, companies develop different pricing strategies, product pricing is based on corporate brand strategy, focusing on the brands gold content. The Price means products pricing, discounts, financing, financial leasing, limited supply. The cost advantage of Chinese companies will continue to increase, because China has a lot of cheap labor. Under the premise of increasingly popular telecommunications products, the price factor is becoming more and more important to the operators. Huawei has not been satisfied with the low-price products profits, and Huawei want to get high profits from its brand. 1.2.3 Place of Huawei Company does not directly to consumers, and it focuses on the cultivation of distributors and sales networking, enterprise and consumers. In a precise location and in a exact time, providing an accurate number of products and services.is very important to a company. Now the changing commercial environment also has an impact on the Place. The place includes location, logistics, market coverage, the Internet, mobile phones and so on. Huaweis Place can be divided into two kinds. The first channel is the sellers channels, such as in a number of target markets, set up an office directly for product sales. The second channel is a joint venture, such as joint venture with 3Com in China and Japan market, Huawei brand export products; while the Sino-Japanese outside the market, through the 3Com brand and channel marketing. Huawei uses joint venture to build the brand channel. 1.2.4 Promotion of Huawei Companies utilize promotions to stimulate consumption growth, or to attract other brands consumers, or promotion of early consumption. All these promotions are used to promote consumption growth. Promotion includes advertising, public relations, news, marketing, media, budget. Huaweis promotions also include advertising. In the international market, Huawei has been employed a veteran British advertising company to guide its release strategy for advertising the various stages of development. Huawei active attend many exhibits, and it help Huawei be well-known. Lower price than the rival bid is also an important way of promotion, 1.3 The uncontrollable variables of Huawei and effect The marketing environment is uncontrollable, and it can be divided into the microenvironment and the macroenvironment. All environments have good or bad effects to a company. 1.3.1 The microenvironment of Huawei and its effect Microenvironment is closely linked with the company itself, which includes the internal environment, marketing channel firms, different types of markets, customers, competitors and publics. The internal environment: The internal environment consists mainly of staff, funds, equipment, raw materials, market. Most Huaweis high-quality employees are highly educated. Theyre very care about to realize theirs value. Because they are highly educated employees with professional knowledge and ability, they can easily understand the customers actual ideas and know how to improve products. Through continuous improvement of products, companies can win more customers and profits. The marketing channel firms: The marketing channel firms contain suppliers, agents, marketing services agencies, banks. Huaweis marketing channel firms are constructed with sales, service partner, training partners and customers. It is a complete system. This distribution system includes first-class high-level distributors, as well as the subordinate regional agents, advanced authentication agents, the industry integrators, an agent, regional distributors, which are intended to provide customers with integrated solutions. There is no absolute affiliation among all the channel firms, and all the channel firms enjoy the same preferential policies. All the agents are relying on the products with Huaweis brand, performance, service, a comparable level of interest. Huawei has also announced the formal introduction of targeted agents sales staff sunshine mileage club recognition program, the program with Huawei in the channels of promotion of the implementation of an incentive mechanism, Huawei announced that all sales agents can participate in the club and become a club member. The sales staff sales to go through them to Huaweis statistical summary of reported orders to score points. According to the number of points, members may be from the basic member to silver members, and even be gold membership. Huawei based on their performance carry out a variety of different levels of reward. Since implementation of 2002 Sunshine business plan, Huawei partners received recognition and support of sales channels, has made great progress and future market development. Through these ways, Huaweis products are well-known. They are good for Huaweis products and promotion. The types of market: Market is divided by the purchaser and the purchase of market segmentation purposes, including: consumer markets, producers market, brokers market, government and international markets. Huaweis main objective is in the international market. New products to enter the international market, generally there are two kinds of methods: one is the first access to developed country markets, the latter access to developing country markets; the other is the first access to developing markets, then access to developed countries. Huawei is the adoption of the second way. Huawei first entered the Hong Kong market, and then into Russia, and South American markets. Huawei actively participated in the activities of major infrastructure projects, bidding for its high-quality products, low prices to win consecutive national large-scale Projects. The continuous development and changes in the market prompted the continuing reform of Huaweis products and innovation. The competitors: Company marketing activities are often surrounded by various competitors, and constraints, therefore, companies must identify the variety of competitors, and take different competitive responses. The changes of competitors marketing strategy and marketing activities the changes directly affect the corporate marketing. The most obvious is the competitors product price, advertising, promotions, changes, and product development, sales and service. Huaweis competitive environment is very cruel, and it makes Huawei continually improve its product. In addition, Huawei also pays attention to advertising, personal selling, sales promotion, public relations. The main ways are: meet with key customers, all-round contact with clients, to establish and develop with the host countrys telecoms regulator contact, to discover and develop a strong local agent or partner, to participate in various exhibitions and telecommunications forum for professional, technical exchanges with customers The publics: The publics refer to the ability of companies achieve their marketing objectives with actual or potential interest and influence of groups or individuals. It is very important to a company to do well with the public. Huaweis do a very good job with the public, establish a good brand 1.3.2 The macroenvironment and its effect Macroenvironment effects microenvironment with great social forces. It includes political, economic, social and technological. In many books, it is called PEST or STEP. The political environment and its effect: Political environment is the condition of the external political situation and national guidelines and policies in an enterprise marketing activities. Huaweis products are sold in more than 100 countries of the world. Different countries have different continental law, and they include common law, the specific laws, especially laws and regulations involved in international marketing vary widely. This makes Huawei to understand and adapt to different political environment. The political and economic close link together, and more and more countries competition has been reflected in the economic competition. Huawei cannot develop the international market without the way of political. In the early period of internationalization, Huawei complies with an unwritten rule: it is based on Chinas diplomacy direction. Huawei set up offices of the principle that countries have diplomatic relations with China. The CEO of Huawei called Ren Zhengfei explicitly mentioned: Chinas foreign policy is successful in the world, it get more friends in the world. Huaweis marketing is following with Chinas diplomatic, I believe we will be successful The economic environment and its effect: Economic environment means socio-economic conditions, the operational status and trends of economy in a companys marketing activities. Economic environment analyzes the changes in consumer income, consumer spending patterns, consumer savings and credit conditions and other factors change. The financial crisis in 2009, under the pressure and thrust, whether Europe and the United States markets can be successful in this year is more important than sales of 30 billion U.S. dollars. Huawei put their business focus on the European and American markets, and it got great success. In the august of 2009, Huawei became one equipment supplier of the worlds biggest WiMax operator Clearwire in US, and Huawei became the main supplier. The social and cultural environment and its effect: Different countries and different areas have different social and cultural environment. So a new product get into a new market, the company must understand the customers cultural and hobbies. Huaweis staff before they going abroad must receive relevant training to understand the social and cultural in the training sector, such as the differences between cultures and related products and others. But another culture, values, religion and lifestyle is not suited to them. They meet many of the problems in another country. The first one is that local people do not know much of china. A huge different cultural gap between the country and china make the local people do not understand and trust Huaweis product. This lack of understanding between cultures enables local coustomer even do not believe that China has capable of producing communications equipment. Through a variety of communication, foreign customers eliminate the misunderstanding of China. Similarly, respecting foreign cultures is also very important to win local customers. Huaweis set up Islamic prayer room for Arab customer, and get respect from Arab. The technological environment and its effect: Science and technology are primary productive forces. Each of the new technology would give some businesses to create new market opportunities, which will produce new industries, and at the same time, it also makes old industries to be affected or even be eliminated. Advanced technology is the most important basis in the communications market. Huawei has invested heavily in technology and the benefit is obvious increased. Huawei pay a lot money on researching and developing in the early period. Even in the difficult period, more than 10% of Huaweis sales revenue were used on the R D investment. Huawei employs about 30,000 worldwide, of which 48% of employees engaged in R D annual patent applications, and its break through 1000, and become the most patents company of China. Because of the thousands of patents, Huawei have ability to bargain with the worlds premier suppliers, and build laboratory to develop the most advanced products together. Huaweis technical strategy is trying their best to meet the customers needs. Through new technology, increasing R D investment in new technology, Huawei can get more market share. Part 2 2.1 The rule and introduction of the marketing game The marketing game can help us understand the market, our competitors. All the students are divided into 4 groups. Each group is a software company. All the companies make the same product which is word processing software. The potential customers can be divided into six main segments. The six segments are the modern students, the home scribblers, the harried typists, the professional writers, the high-tech managers and the concerned parents. Different segments have different requirements of the software. The market is growing every year, but some segments are growing faster than others. We also need to make advertising and make our product to meet customers needs.. Each company has a basic word processing software, and the NO. of special is 8, the error protection is 3, the Ease of learning is 3. We can pay money on modifying our product. All the firms have two channels of distribution to reach customers. The middlemen in channel 1 serve customers with a limited line of computers and computer software. The middlemen in channel 2 offer more limited service and handle larger assortments of products, they also offer lower prices. All the firms have three ways to make promotion: Personal selling, advertising and sales promotions. About advertising, there are five ways: pioneering- primary demand, direct competitive- own brand now, indirect competitive- own brand future, reminder-reinforces familiar brand and corporate. Each firm has 700,000$ as its budget. The main cost include: Product Modification, Unit Production Cost, Sales Force salary severance, Advertising, Sales Promotion, Marketing Research Reports and Interest on Loan from Bank. All the firms have four years to compete with each other. (6) 2.2 The firm of Fourstars 2.2.1 Our idea and brand First, we should think about our target market, and which segment to sale our product. We think we need to try our best to meet more and more customers needs. The other firms may choose one target market, but we can develop one mixed product. We can get more market share. The six segments can be divided into two main parts: The first part is Student, Home and parents. These three segments require the word processing software easier, and they do not need too many functions. The channels of the three segments are quite similar. The advantage is we do not need to spend much money on modifying our product, and the risk of our product is lower. The disadvantage is the price of these three segments is much lower. We cannot sure to get much profit. The second part is Typists, Writers and managers. These three segments require the word processing software more professional. They need more functions. The channels of these three segments are also quite similar. The advantage to get into these markets is the price of the product is very high, we may get more profit. The disadvantage is that we need to pay a lot of money on modifying our product, we have high risk. Finally, we decided to design a easier product, and chose the first part. We also think many brands about our product, such as fortunate stars, stars and fourstars. We choose fourstars to be our brand, because we are the fourth firms, and we want to be the sale star. 2.2.2 The four years of Fourstars The first year: We develop our new product, the new product have 10 special commands, 5 error protections and 8 functions in ease of learning. The retail price in channel 1 is $156.40 and in channel is $129.90. We also do marketing research and advertising. The channel 2 is more important to our product. We pay less money on modifying our product. We believe we will be successful. All the members of our firms are very excited. We all wait for the result. But we fall in the first year. We make a big mistake, because we product too less product, we forget to ask the output. We also lose the marketing share. We have a cold winter, but we do not lose belief. The finally winner is the true winner. The second year: The first year, we are loser. We must find the reason and the disadvantage of our product. First, we modify our product. We modify the special commands to 11, and the function of error protecting to 4. We compare our product with other firms, and we find that our product is really very perfect. We believe that we can get more marketing share, and more profit this year. The price of our product in channel 1 is $168.50, and in channel 2 is $147.84. When we get the result of the second, we still lose in the second year, but we fell very strange. The unit sale of our product is the highest of 4 firms. We have the highest sale in 3 segments. Why we lose? The teacher say something to us, we need to get more profit from our product. How to get more profit is the main thing we need to do in the next year. The third year: One year past, though we lose, we get the belief. We believe our product is perfect, and we do nothing about modifying. The only thing we should do is how to get more profit. We increase our price, and the price in channel 1 is $239.67, and in channel 2 is $205.65. We do not increase our price too much, because we are afraid of losing customers. We have 3 years experience, and we are very comfortable. We have prefect product and highest marketing share. Of course, we can be successful. The result is we lose again, but this year we are profitable. The unit sale of our product is still the highest, and we are the largest supplier in 4 segments. Because one of the firm called Micro Twos product is suit for Students. Our customers are Home, Typists, Writer and parents. We need to make changes of our product. We still make a big mistake: we give too much commission. We also need more middlemen The fourth year: This is the last year, and it is the last chance. According to our customers, we develop a new product. Our new product has 12 in special commands, 5 in error protection and 8 functions of easy of learning. We hire more middlemen and we also increase the price of our new product. We are not foolish again, we reduce the commissions.. We think about every detail. Finally, in the last year, we get the most profit of all the firms. All the workers of our firm fell very happy. We learn a lot from the marketing game. We know how to get profit. Though we make many mistakes, I think we cannot make the mistake twice. 2.3 The learning points of the marketing game According to the marketing game, all the group members learn a lot. Here are 3 main learning points of the marketing game. 2.3.1 Proper product to target market Companies need to choose its target marketing and groups of consumers. Then they can produce the proper product. The product of a company is limited, but the customers demands are unlimited. Therefore, companies only choose less market to be their target market. Monopolistic market can help company to get more profit. The 3IZNESS product is made for Managers, though the price of their product is very high, they do not have competitors, they sale very well. The famous marketing master Philip Kotler said: the target market is the part of the qualified available market (those with the interest, income, access, and qualifications for a particular offer) that the company decides to pursue.(5 by Philip Kotler) Customers are the god to the companies. Companies should have the proper, so that they can have their customers. We change our product for 3 times, the purpose of these changes is to meet the customers need. The target market is very important to a company. You have the target, then you can produce proper product. 2.3.2 The importance of Marketing research Doing marketing research is very important to a company. Marketing research can help the company make right marketing decisions. Through market research, we can find a number of new market opportunities and may develop new products to meet customers needs. We can get information about our product in the market share, we also can know much about our competitors. All these information can help the company develop new product and change market stratagem. During the marketing game, we all do well in marketing research. In the third year, our company find that the Micro Twos product is quite similar with our product, and its price is lower than us. In the fourth year, we change our product immediately. That is one main reason we can win in the last year. 2.3.3 Profit is the first The aim of a company is get more profit from the market. A company is successful or not, the sole criterion is the profit. In the marketing game, the first year and the second year, we do not get any profit in the market. It causes we have less budget in the next year. We cannot expand more market. We also learn how to gain more profit from the marketing game. Profit is an important factor for the development of the company. Conclusion Strategic marketing is the module which I studied in the university of warwick. Thank you for giving us great lectures and a interesting marketing game. I learned a lot from this module. I still remembered that the tutor of Caroline Bitch ask us questions every morning. It help me to remember what is marking, the marketing mix and so on. All the teachers can make the strategic marketing more lively and easy to understand. Reference http://www.huawei.com/corporate_information.do http://www.quickmba.com/marketing/mix/ http://www.huawei.com/products_services.do http://wiki.mbalib.com/wiki/%E5%B8%82%E5%9C%BA%E8%90%A5%E9%94%80%E7%8E%AF%E5%A2%83 by Philip Kotler The marketing game