Polaris Study case free essay sample

Some of the strategies used by Polaris in their marketing mix are quite unique Starting with price; Polaris decides to make their products affordable for the average American. As opposed to making their products luxury products with premium price, they have made a significant cut to their prices in order to have more sales. Secondly, Polaris as an American company has tried to dominate the United States territory, but with Harley Davison in the way it’s a very tough task, so they recognized how important it is to go global and the amount of opportunities there are if they make such expansion. Third, the promotion of their products is not as necessary; Polaris is a brand that has been around for a number of years and promoting their product is not such a crucial part of the marketing mix. Lastly, Polaris only distributes thru independent dealers, in north America, Polaris sells to 1600 of these dealers, and other 43 distributors internationally. We will write a custom essay sample on Polaris Study case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It doesn’t sell directly to consumers. 2. The Unique selling proposition of the Indian motorcycle is to provide the consumers with something that is extremely unique and has a lot of history and heritage while looking extremely stylish. This is something that no other bike seller provides. 3. The target market for Polaris would be people mostly men between the ages of 25 to 50. Who are looking for a non recreational vehicle to satisfy their needs for speed. At the same time they aim to capture all of the motorcycle riders with the renovation of some products. 4. Global expansion is extremely important for Polaris for a number of reasons. The main reason is because the share of the market in the entire globe is much bigger than the share of the market available in the US. There is much more opportunity for Polaris to gain more market if they expand globally. Along with that, the type of motorcycles that Polaris sells is not very popular internationally this is because these are mostly concentrated in the united states, if Polaris expands to a global scale it will be able to become the most popular in its products. ’ 5. Indian Motorcycles are very similar to Harley Davison motorcycles, its very easy to think an Indian motorcycle as a Harley, this is mostly because Harleys are extremely popular. But Indian Motorcycles offer something that is very unique and this places the brand apart, this is 112 years of heritage and the first American motorcycle company. This includes as having the classic styling cues of the traditional Indian motorcycles. 6. I do think Indian motorcycle company is capable of competing with Harley Davison, The main reason I think this is because Indian motorcycles is not a new company, they have been around for a long time but they just took a â€Å"long break† This company was once as popular as Harley Davison is now and has placed its brand image a long time ago. If Indian motorcycles were a new product, I would say that they have no chance competing against Harley Davison.

30 Quotes by Aristotle

30 Quotes by Aristotle Aristotle was an Ancient Greek philosopher who lived from 384-322 BCE. One of the most influential philosophers, Aristotles work was the foundational building blocks of all Western philosophy to follow. Courtesy of translator Giles Laurà ©n, author of  The Stoics Bible, here is a list of 30 Aristotle quotations from his Nicomachean Ethics. Many of these may seem like noble goals to live by. They may make you think twice, especially if you dont consider yourself a philosopher, but simply want age-tested ideas on how to live a better life. Aristotle on Politics Politics appears to be the master art, for it includes so many others and its purpose is the good of man. While it is worthy to perfect one man, it is finer and more godlike to perfect a nation.There are three prominent types of life: pleasure, political, and contemplative. The mass of mankind is slavish in their tastes, preferring a life suitable to beasts; they have some ground for this view since they are imitating many of those in high places. People of superior refinement identify happiness with  honor, or virtue, and generally the political life.Political science spends most of its pains on forming its citizens to be of good character and capable of noble acts. Aristotle on Goodness Every art and every inquiry, and similarly, every action and pursuit is thought to aim at some good, and for this reason, the good has been declared to be that at which all things aim.If there is some end in the things we do, which we desire for its own sake, clearly this must be the chief good. Knowing this will have a great influence on how we live our lives.If things are good in themselves, the goodwill appears as something identical in them all, but the accounts of the goodness in  honor, wisdom, and pleasure are diverse. The good, therefore, is not some common element answering to one idea.Even if there be one good which is universally predictable or is capable of independent existence, it could not be attained by man.If we consider the function of man to be a certain kind of life, and this to be an activity of the soul implying a rational principle, and the function of a good man to be the noble performance of these, and if any action is well performed when it is performed in accordance with the appropriate principle; if this is the case, human good turns out to be activity of the soul in accordance with virtue. Aristotle on Happiness Men generally agree that the highest good attainable by action is happiness, and identify living well and doing well with happiness.The self-sufficient we define as that which when isolated, makes life desirable and complete, and such we think happiness to be. It cannot be exceeded and  is, therefore,  the end of  action.Some identify happiness with virtue, some with practical wisdom, others with a kind of philosophical wisdom, others add or exclude pleasure and yet others include prosperity. We agree with those who identify happiness with virtue, for virtue belongs with virtuous  behavior  and virtue is only known by its acts.Is happiness to be acquired by learning, by habit, or some other form of training? It seems to come as a result of virtue and some process of learning and to be among the godlike things since its end is godlike and blessed.No happy man can become miserable, for he will never do acts that are hateful and mean. Aristotle on Education It is the mark of an educated man to look for precision in each class of thing in so far as its nature admits.Moral excellence is concerned with pleasure and pain; because of pleasure we do bad things and for fear of pain we avoid noble ones. For this reason, we ought to be trained from youth, as Plato says: to find pleasure and pain where we ought; this is the purpose of education. Aristotle on Wealth The life of money-making is one undertaken under compulsion since wealth is not the good we are seeking and is merely useful for the sake of something else. Aristotle on Virtue Knowledge is not necessary for the possession of the virtues, whereas the habits which result from doing just and temperate acts count for all. By doing just acts the just man is produced, by doing temperate acts, the temperate man; without acting well no one can become good. Most people avoid good acts and take refuge in theory and think that by becoming philosophers they will become good.If the virtues are neither passions nor facilities, all that remains is that they should be states of character.Virtue is a state of character concerned with choice, being determined by rational principle as determined by the moderate man of practical wisdom.The end being what we wish for, the means what we deliberate about and we choose our actions voluntarily. The exercise of virtues is concerned with means, and therefore, both virtue and vice are in our power. Aristotle on Responsibility It is absurd to make external circumstances responsible and not oneself, and to make oneself responsible for noble acts and pleasant objects responsible for base ones.We punish a man for his ignorance if he is thought to be responsible for his ignorance.Everything done by reason of ignorance is involuntary. The man who has acted in ignorance has not acted voluntarily since he did not know what he was doing. Not every wicked man is ignorant of what he ought to do and what he ought to abstain from; by such errors, men become unjust and bad. Aristotle on Death Death is the most terrible of all things, for it is the end, and nothing is thought to be either good or bad for the dead. Aristotle on Truth He must be open in his hate and in his love, for to conceal ones feelings is to care less for truth than for what people think and that is the cowards part. He must speak and act openly because it is his to speak the truth.Each man speaks and acts and lives according to his character. Falsehood is mean and culpable and truth is noble and worthy of praise. The man who is truthful where nothing is at stake will be still more truthful where something is at stake. Aristotle on Economic Means All men agree that a just distribution must be according to merit in some sense; they do not all specify the same sort of merit, but democrats identify with freemen, supporters of oligarchy with wealth (or noble birth), and supporters of aristocracy with excellence.When a distribution is made from the common funds of a partnership it will be according to the same ratio which the funds were put into the business by the partners and any violation of this kind of justice would be an injustice.People are different and unequal and yet must be somehow equated. This is why all things that are exchanged must be comparable and to this end, money has been introduced as an intermediate for it measures all things. In truth, demand holds things together and without it, there would be no exchange. Aristotle on Government Structure There are three kinds of  constitution: monarchy, aristocracy, and that based on property, timocratic. The best is  monarchy, the worst timocracy. Monarchy deviates to tyranny; the king looks to his peoples interest; the tyrant looks to his own. Aristocracy passes over to oligarchy by the badness of its rulers who distribute contrary to equity what belongs to the city; most of the good things go to themselves and office always to the same people, paying most regard to wealth; thus the rulers are few and are bad men instead of the most worthy. Timocracy passes over to democracy since both are ruled by the majority. Source Laurà ©n, Giles. The Stoics Bible Florilegium for the Good Life: Expanded. Paperback, Second, revised and expanded edition, Sophron, February 12, 2014.

Joseph Urban, From Palm Beach to New York City

Joseph Urban, From Palm Beach to New York City Trained as an architect, Joseph Urban may be best known today for his elaborate theater designs. In 1912 he moved to the United States from Austria to create sets for the Boston Opera Company. By 1917, as a naturalized US citizen, he had shifted his attentions to New York and the Metropolitan Opera. Urban went on to become scenic designer for the Ziegfeld Follies. The extravagant theatricality of his scenic designs made Urban a perfect fit to create some of the opulent architecture in Palm Beach, Florida before Americas Great Depression. Born: May 26, 1872, Vienna, Austria Died: July 10, 1933, New York City Full Name: Carl Maria Georg Joseph Urban Education: 1892: Akademie der bildenden KÃ ¼nste (Academy of Fine Arts), Vienna Selected Projects: 1904: Austrian Pavilion, St. Louis Worlds Fair (received Gold Medal)1904-1914: Set designs throughout Europe1911-1914: Boston Opera Company, set designs1917-1933: Metropolitan Opera of New York, set designs1926: Bath and Tennis Club, Palm Beach, Florida1927: Mar-A-Lago, Palm Beach, Florida, with Marion Sims Wyeth (1889-1982)1927: Paramount Theatre, Palm Beach, Florida1927: Ziegfeld Theatre, New York City (demolished in 1966)1928: Bedell Department Store, 19 West 34th Street, New York City1928: International Magazine Building (Hearst Building), New York City, with George B. Post- 78 years later, in 2006, Norman Fosters Tower was built on top (view photo)1930: New School for Social Research, New York City Art and Architecture Together: Joseph Urban designed interiors like an architect, incorporating skyscraper-like setbacks and Classical Greek columns into theatrical scenic designs. For Urban, art and architecture were two pencils with one point. This total work of art is called Gesamtkunstwerk, and its long been a working philosophy throughout central Europe. In the 18th Century, Bavarian stucco master Dominikus Zimmermann created Wieskirche as a total work of art; German architect Walter Gropius combined the Arts with Crafts in his Bauhaus School curriculum; and Joseph Urban turned theatre architecture inside out. Early Influences: Otto WagnerAdolf Loos Making Connections: Actress Marion Davies was a Ziegfeld girl while Urban, too, worked on sets for Florenz Ziegfeld. Davies also was the mistress of the powerful publisher, William Randolph Hearst. Its been widely reported that Davies introduced Hearst to Urban, who then designed the monumental International Magazine Building. Why is Urban Important? Urbans importance lay in his virtually unprecedented use of color, his introduction to American theater of many of the techniques and principles of the New Stagecraft, and his architectural sensibility at a time when most stage designers came from a background or training in visual art.- Professor Arnold Aronson, Columbia University Some of his buildings, like the New School for Social Research on West 12th Street in Manhattan, are good enough to be considered critical early works of modernism in America. Many others, like his extravagant house in Palm Beach for Marjorie Merriwether Post, Mar-a-Lago, if not as important theoretically, are spectacular visual triumphs....To look at Urbans work today is to be awed at the ease with which he worked in all kinds of styles, from the Vienna Secession of his early years to the International Style modernism and monumental classicism of his final years.- Paul Goldberger, 1987 Learn More: International Magazine BuildingJoseph Urban by John Loring, Abrams Publisher, 2010Joseph Urban: Architecture, Theatre, Opera, Film by Randolph Carter, Abbeville Press, 1992 Sources: Joseph Urban entry by Paul Louis Bentel, The Dictionary of Art, Vol. 31, Jane Turner, ed., Grove Macmillan, 1996, pp. 702-703; Architect of Dreams: The Theatrical Vision of Joseph Urban by Arnold Aronson, Columbia University, 2000; Joseph Urban Stage Design Models Documents Stabilization Access Project, Columbia University; Private Clubs, Palm Beach and Architects of the Boom Bust, Historical Society of Palm Beach County; At the Cooper-Hewitt, Designs of Joseph Urban by Paul Goldberger, The New York Times, December 20, 1987; Hearst Magazine Building Designation Report by Janet Adams, Landmarks Preservation Commission, (PDF) [accessed May 16, 2015]

The role of play in the curriculm for young children with special Term Paper

The role of play in the curriculm for young children with special needs - Term Paper Example It is believed that such pedagogy enables young children to begin the process of early learning (Open University, 2009). During play, â€Å"children demonstrate improved verbal communications, high levels of social and interaction skills, creative use of play materials, imaginative and divergent thinking skills and problem-solving capabilities† (Wood, 2004, p. 21). Play offers many benefits. It engages the mind to actively imagine various scenarios for fun or for problem-solving. Babies and toddlers display play in motion and we observe that they do it to get to know their world – how things work, how people react, etc. They get to explore and discover things that otherwise they will not learn about if they do not actively engage in play. Free exploration is considered Heuristic play by Holland (2003). It is encouraged without adult intervention. Adults simply provide simple materials and allow the child to just be and let his imagination take off . â€Å"The child lea rns from observing directly what these objects will ‘do’ or ‘not do’, in sharp contrast to much of the ‘educational’ equipment which has a result predetermined by the design which has been devised by the adult maker (Holland, 2003, p. 142). Heuristic play will not only stimulate a child’s thinking, but it also develops his creativity as he will see in his mind endless possibilities in imaginatively transforming ordinary objects into various things with various functions. Play has value in all the developmental areas of children (Macintyre, 2003). Unwittingly, children delight in games that stimulate thinking. Such cognitive benefits extend to their real lives as they make decisions, compare and contrast things, use their imaginations and thinking critically and creatively. Play also engages the body. Certain games involve gross and fine motor coordination. It also helps to expend the stored energy within them, willing to be set free. Run ning around, jumping, tumbling and other physical activities help them be physically fit as well as release tension. Active play develops their muscles, agility, flexibility and endurance. It is the foundation of one’s potential for certain sports. Socially, play coaxes a shy child outside his shell. Play fosters the development of friendships. As children play with other children or adults, they get to know about how other people behave, think and feel. They also get to learn socially acceptable behavior like not hurting others and playing fair. Most importantly, they get to know themselves better- how they react to certain situations in the play setting. Vygotsky (1978) believed that children’s intellectual development is influenced more by social context than by individual experiences. His theory places a great deal of emphasis on effective social interaction. Bingham (2008) cites Vygotsky (1978) as he writes: â€Å"Play creates a zone of proximal development of th e child. In play the child always behaves beyond his average age, above his daily behavior; in play it is as though he were a head taller than himself." He defined the ZPD as the distance between a child’s independent problem-solving level and that obtained under adult guidance or in collaboration with more capable peers (Wertsch, 1985). A young learner’s exposure to peers, teachers and other adults and learning materials greatly influences his development. â€Å"Such cognitive apprenticeships are, of course, inherently reliant on a

Competation Law Coursework Example | Topics and Well Written Essays - 2750 words

Competation Law - Coursework Example According to researcher’s viewpoint, very first thing is that it is a competition and not competitors so that it is to be protected. And also the ultimate aim of every business is to please the customers so that it is very much necessary to avoid the customers harm. â€Å"I like aggressive competition – including by dominant companies – and I don’t care if it may hurt competitors – as long as it ultimately benefits consumers. That is for the reason that the chief and ultimate aim of Article 82 is to protect customers and this does, of course, need the defense of the undistorted competitive practice on the market. There are two main laws in UK that defending competitions that are, the Competition Act in the year of 1998 and the Enterprise Act in the year of 2002. These are laws are, supported by Articles 101 and 102 of the â€Å"TFEU† (Treaty on the Functioning of the European Union (TFEU) 1990) that are, previously the Articles 81 and 82 of the Treaty of the EC. â€Å"The Competition Act 1998 prohibits anti-competitive agreements between businesses. You must not, for example: †¢ agree to fix prices or terms of trade, eg agreeing price rises with your competitors †¢ agree with your competitors to limit production in order to reduce competition †¢ Share out markets or customers with your competitors - eg agreeing with a competitor that you'll bid for one contract and they'll take another. The law mostly applies to contracts among businesses with an important presence in the marketplace. But even the smallest company requires avoiding anti-competitive contracts like price fixing. In addition to formal contracts, the law also relates to other looser types of cooperation among businesses. The â€Å"Competition Act† (Competition Act 1998) forbids the mistreatment of a dominant position in a marketplace. This can apply to companies that have an extremely big market share. It is also an illegal and illicit offence for persons fraudulently engaged in certain kinds of cartel behavior in the â€Å"Enterprise Act 2002† (Enterprise Act n.d.). Fundamental aim of Article 82, when examining exclusionary conduct is the defense of competition on the marketplace as a way of enhancing wellbeing of the customer and of guaranteeing a well-organized distribution of resources. â€Å"Adopting an economics-based approach to Article 82 will also unify and provide a clearer and more consistent enforcement approach of the Treaty provisions on competition law† (The Reform of Article 82: Recommendations on Key Policy Objectives 2005, p. 4). The concern is to stop exclusionary behavior of the dominant organizations which is expected to limit the remaining competitive constrictions on the dominant organizations, consisting of entry of beginner, so as to avoid that customers are harmed. This denotes that it is competition and not merely competitors as such, that is to be confined and protected. In addition, â€Å"the purpose of the Article 82 is not to be protect competitors from dominant firms genuine competitions based on factors such as higher quality, novel products, opportune innovation or otherwise better performance but to ensure that these competitors are also able to expand in or enter the market and compete therein on the merits, without facing competition conditions which are distorted or impaired by dominant firm† (Jones & Sufrin 2008, p. 327). And also, Anti-competitive activities are injurious not only to customers but also to compan ies that contend moderately or which are themselves consumers of certain goods or services. So that in order to assess this statement, we require to be considered not only the short term harm but also both long and medium harm that may arise from the exclusion of competitors. Failure to obey with UK or EU competition law can have extremely grave consequences. â€Å"

How can the Micro Environment Affect Huawei?

How can the Micro Environment Affect Huawei? Introduction: The assignment will have two parts. The first part will discuss a Chinese company called HUAWEI. The uncontrollable variables (Microenvironment and Macroenvironment) have affected the controllable variables (Marketing Mix) in HUAWEI. There are two factors affect the effectiveness of companies marketing activities: one is the company cannot control, such as political, legal, economic, cultural, geography and other environmental factors, known as uncontrollable factors, which is the external environment faced by the company; One is the company can control, such as product, price, place, promotions and other marketing factors, be known as controllable factors. The essence of markting activities is using internal controllable factors, so that external uncontrollable environment adapt to the controllable factors, and to meet the individual and the organizations goals. Kotlers said, If the company produce the appropriate product, set an appropriate price, the use of appropriate place and s upported by an adequate promotion, then the the company will be successful (Kotler, 2001). The second part will discuss three main learning points of the Marketing Game. Part 1 1.1 About HUAWEI: Huawei is a leading global telecommunications solutions provider with long-term partnerships with operators around the world.. Huaweis products and solutions is about wireless products (LTE/HSPA/WCDMA/EDGE/GPRS/GSM, CDMA20001xEV-DO/CDMA2000 1X, TD-SCDMA and WiMAX), core network products ( IMS, Mobile Softswitch, NGN ), network products(FTTx, xDSL, Optical, Routers, LAN Switch) , applications and software(IN, mobile data service, BOSS), as well as terminals(UMTS/CDMA). Major products are designed based on Huaweis ASIC chipset and utilize shared platforms to provide quality and cost-effective products. Huaweis products and solutions are deployed in over 100 countries and serve 36 of the worlds top 50 operators. Huaweis RD centers is built in many countries, such as Silicon Valley and Dallas in USA, Stockholm in Sweden,Moscow in Russia, Bangalore in India, and Beijing, Shanghai, Nanjing, Shenzhen, Hangzhou, Guangzhou in china.(1) 1.2 The Controllable Variables of Huawei The controllable variables in a company mean the Marketing Mix. In 1953, Neil †¢ Borden in the American Marketing Associations inaugural speech created a term called marketing mix and its meaning is more or less in market demand, to some extent on by the so-called marketing variable or market factor the impact, in order to find a certain market response, companies want to be an effective combination of these elements to meet the market demand, to obtain maximum profit. In fact there are dozens of marketing mix elements, Boden proposed marketing mix consists of 12 elements, known as the 12-factor marketing mix strategy, namely, product plans, pricing, brand, supply routes, personal selling, advertising, promotion , packaging, display, support, physical distribution and market research. This combination of strategies to enable people to engage in marketing, operations can be more clarity from the start in these areas, and scope of the study of marketing has done a better defined. 4Ps came along with the theory of marketing mix. These elements were summed up as four categories: Product, Price, Place, Promotion, also known as the 4Ps.by a Professor of the University of Michigan Jerome McCarthy in 1960 in his book  «Basic Marketing ». In 1967, Philip Kotler in his best-selling book Marketing Management: Analysis, Planning and Control further confirmed by 4Ps of the marketing mix as the core method. 4Ps marketing strategy since its introduction, on the theory and practice of marketing, had a great impact, was regarded as a classic marketing theory by marketing managers. Almost all managers when they plan theirs marketing activities consciously and unconsciously consider from the 4Ps theory. 1.2.1 Product of Huawei The company must follow the needs of customers, and design their products and services. The product has a large areas, it contains product features, quality, appearance, packaging, brand, service, support. Huawei offers the most complete telecom product portfolio, covering mobile, broadband, core network, transmission network, data communication, value-added services, terminals and services.(3) Huaweis corporate culture is a kind of wolf culture. The CEO of Huawei who called Zhengfei Ren has been promoting the wolf culture in the early years. sharp, aggressive, selfless teamwork are the true meaning of the wolf culture. Zhengfei Ren ueses the militarization way to management companies such as powerful labor intensity, strict management system, and ruthless survival of the fittest. 1.2.2 Price of Huawei According to different market, companies develop different pricing strategies, product pricing is based on corporate brand strategy, focusing on the brands gold content. The Price means products pricing, discounts, financing, financial leasing, limited supply. The cost advantage of Chinese companies will continue to increase, because China has a lot of cheap labor. Under the premise of increasingly popular telecommunications products, the price factor is becoming more and more important to the operators. Huawei has not been satisfied with the low-price products profits, and Huawei want to get high profits from its brand. 1.2.3 Place of Huawei Company does not directly to consumers, and it focuses on the cultivation of distributors and sales networking, enterprise and consumers. In a precise location and in a exact time, providing an accurate number of products and services.is very important to a company. Now the changing commercial environment also has an impact on the Place. The place includes location, logistics, market coverage, the Internet, mobile phones and so on. Huaweis Place can be divided into two kinds. The first channel is the sellers channels, such as in a number of target markets, set up an office directly for product sales. The second channel is a joint venture, such as joint venture with 3Com in China and Japan market, Huawei brand export products; while the Sino-Japanese outside the market, through the 3Com brand and channel marketing. Huawei uses joint venture to build the brand channel. 1.2.4 Promotion of Huawei Companies utilize promotions to stimulate consumption growth, or to attract other brands consumers, or promotion of early consumption. All these promotions are used to promote consumption growth. Promotion includes advertising, public relations, news, marketing, media, budget. Huaweis promotions also include advertising. In the international market, Huawei has been employed a veteran British advertising company to guide its release strategy for advertising the various stages of development. Huawei active attend many exhibits, and it help Huawei be well-known. Lower price than the rival bid is also an important way of promotion, 1.3 The uncontrollable variables of Huawei and effect The marketing environment is uncontrollable, and it can be divided into the microenvironment and the macroenvironment. All environments have good or bad effects to a company. 1.3.1 The microenvironment of Huawei and its effect Microenvironment is closely linked with the company itself, which includes the internal environment, marketing channel firms, different types of markets, customers, competitors and publics. The internal environment: The internal environment consists mainly of staff, funds, equipment, raw materials, market. Most Huaweis high-quality employees are highly educated. Theyre very care about to realize theirs value. Because they are highly educated employees with professional knowledge and ability, they can easily understand the customers actual ideas and know how to improve products. Through continuous improvement of products, companies can win more customers and profits. The marketing channel firms: The marketing channel firms contain suppliers, agents, marketing services agencies, banks. Huaweis marketing channel firms are constructed with sales, service partner, training partners and customers. It is a complete system. This distribution system includes first-class high-level distributors, as well as the subordinate regional agents, advanced authentication agents, the industry integrators, an agent, regional distributors, which are intended to provide customers with integrated solutions. There is no absolute affiliation among all the channel firms, and all the channel firms enjoy the same preferential policies. All the agents are relying on the products with Huaweis brand, performance, service, a comparable level of interest. Huawei has also announced the formal introduction of targeted agents sales staff sunshine mileage club recognition program, the program with Huawei in the channels of promotion of the implementation of an incentive mechanism, Huawei announced that all sales agents can participate in the club and become a club member. The sales staff sales to go through them to Huaweis statistical summary of reported orders to score points. According to the number of points, members may be from the basic member to silver members, and even be gold membership. Huawei based on their performance carry out a variety of different levels of reward. Since implementation of 2002 Sunshine business plan, Huawei partners received recognition and support of sales channels, has made great progress and future market development. Through these ways, Huaweis products are well-known. They are good for Huaweis products and promotion. The types of market: Market is divided by the purchaser and the purchase of market segmentation purposes, including: consumer markets, producers market, brokers market, government and international markets. Huaweis main objective is in the international market. New products to enter the international market, generally there are two kinds of methods: one is the first access to developed country markets, the latter access to developing country markets; the other is the first access to developing markets, then access to developed countries. Huawei is the adoption of the second way. Huawei first entered the Hong Kong market, and then into Russia, and South American markets. Huawei actively participated in the activities of major infrastructure projects, bidding for its high-quality products, low prices to win consecutive national large-scale Projects. The continuous development and changes in the market prompted the continuing reform of Huaweis products and innovation. The competitors: Company marketing activities are often surrounded by various competitors, and constraints, therefore, companies must identify the variety of competitors, and take different competitive responses. The changes of competitors marketing strategy and marketing activities the changes directly affect the corporate marketing. The most obvious is the competitors product price, advertising, promotions, changes, and product development, sales and service. Huaweis competitive environment is very cruel, and it makes Huawei continually improve its product. In addition, Huawei also pays attention to advertising, personal selling, sales promotion, public relations. The main ways are: meet with key customers, all-round contact with clients, to establish and develop with the host countrys telecoms regulator contact, to discover and develop a strong local agent or partner, to participate in various exhibitions and telecommunications forum for professional, technical exchanges with customers The publics: The publics refer to the ability of companies achieve their marketing objectives with actual or potential interest and influence of groups or individuals. It is very important to a company to do well with the public. Huaweis do a very good job with the public, establish a good brand 1.3.2 The macroenvironment and its effect Macroenvironment effects microenvironment with great social forces. It includes political, economic, social and technological. In many books, it is called PEST or STEP. The political environment and its effect: Political environment is the condition of the external political situation and national guidelines and policies in an enterprise marketing activities. Huaweis products are sold in more than 100 countries of the world. Different countries have different continental law, and they include common law, the specific laws, especially laws and regulations involved in international marketing vary widely. This makes Huawei to understand and adapt to different political environment. The political and economic close link together, and more and more countries competition has been reflected in the economic competition. Huawei cannot develop the international market without the way of political. In the early period of internationalization, Huawei complies with an unwritten rule: it is based on Chinas diplomacy direction. Huawei set up offices of the principle that countries have diplomatic relations with China. The CEO of Huawei called Ren Zhengfei explicitly mentioned: Chinas foreign policy is successful in the world, it get more friends in the world. Huaweis marketing is following with Chinas diplomatic, I believe we will be successful The economic environment and its effect: Economic environment means socio-economic conditions, the operational status and trends of economy in a companys marketing activities. Economic environment analyzes the changes in consumer income, consumer spending patterns, consumer savings and credit conditions and other factors change. The financial crisis in 2009, under the pressure and thrust, whether Europe and the United States markets can be successful in this year is more important than sales of 30 billion U.S. dollars. Huawei put their business focus on the European and American markets, and it got great success. In the august of 2009, Huawei became one equipment supplier of the worlds biggest WiMax operator Clearwire in US, and Huawei became the main supplier. The social and cultural environment and its effect: Different countries and different areas have different social and cultural environment. So a new product get into a new market, the company must understand the customers cultural and hobbies. Huaweis staff before they going abroad must receive relevant training to understand the social and cultural in the training sector, such as the differences between cultures and related products and others. But another culture, values, religion and lifestyle is not suited to them. They meet many of the problems in another country. The first one is that local people do not know much of china. A huge different cultural gap between the country and china make the local people do not understand and trust Huaweis product. This lack of understanding between cultures enables local coustomer even do not believe that China has capable of producing communications equipment. Through a variety of communication, foreign customers eliminate the misunderstanding of China. Similarly, respecting foreign cultures is also very important to win local customers. Huaweis set up Islamic prayer room for Arab customer, and get respect from Arab. The technological environment and its effect: Science and technology are primary productive forces. Each of the new technology would give some businesses to create new market opportunities, which will produce new industries, and at the same time, it also makes old industries to be affected or even be eliminated. Advanced technology is the most important basis in the communications market. Huawei has invested heavily in technology and the benefit is obvious increased. Huawei pay a lot money on researching and developing in the early period. Even in the difficult period, more than 10% of Huaweis sales revenue were used on the R D investment. Huawei employs about 30,000 worldwide, of which 48% of employees engaged in R D annual patent applications, and its break through 1000, and become the most patents company of China. Because of the thousands of patents, Huawei have ability to bargain with the worlds premier suppliers, and build laboratory to develop the most advanced products together. Huaweis technical strategy is trying their best to meet the customers needs. Through new technology, increasing R D investment in new technology, Huawei can get more market share. Part 2 2.1 The rule and introduction of the marketing game The marketing game can help us understand the market, our competitors. All the students are divided into 4 groups. Each group is a software company. All the companies make the same product which is word processing software. The potential customers can be divided into six main segments. The six segments are the modern students, the home scribblers, the harried typists, the professional writers, the high-tech managers and the concerned parents. Different segments have different requirements of the software. The market is growing every year, but some segments are growing faster than others. We also need to make advertising and make our product to meet customers needs.. Each company has a basic word processing software, and the NO. of special is 8, the error protection is 3, the Ease of learning is 3. We can pay money on modifying our product. All the firms have two channels of distribution to reach customers. The middlemen in channel 1 serve customers with a limited line of computers and computer software. The middlemen in channel 2 offer more limited service and handle larger assortments of products, they also offer lower prices. All the firms have three ways to make promotion: Personal selling, advertising and sales promotions. About advertising, there are five ways: pioneering- primary demand, direct competitive- own brand now, indirect competitive- own brand future, reminder-reinforces familiar brand and corporate. Each firm has 700,000$ as its budget. The main cost include: Product Modification, Unit Production Cost, Sales Force salary severance, Advertising, Sales Promotion, Marketing Research Reports and Interest on Loan from Bank. All the firms have four years to compete with each other. (6) 2.2 The firm of Fourstars 2.2.1 Our idea and brand First, we should think about our target market, and which segment to sale our product. We think we need to try our best to meet more and more customers needs. The other firms may choose one target market, but we can develop one mixed product. We can get more market share. The six segments can be divided into two main parts: The first part is Student, Home and parents. These three segments require the word processing software easier, and they do not need too many functions. The channels of the three segments are quite similar. The advantage is we do not need to spend much money on modifying our product, and the risk of our product is lower. The disadvantage is the price of these three segments is much lower. We cannot sure to get much profit. The second part is Typists, Writers and managers. These three segments require the word processing software more professional. They need more functions. The channels of these three segments are also quite similar. The advantage to get into these markets is the price of the product is very high, we may get more profit. The disadvantage is that we need to pay a lot of money on modifying our product, we have high risk. Finally, we decided to design a easier product, and chose the first part. We also think many brands about our product, such as fortunate stars, stars and fourstars. We choose fourstars to be our brand, because we are the fourth firms, and we want to be the sale star. 2.2.2 The four years of Fourstars The first year: We develop our new product, the new product have 10 special commands, 5 error protections and 8 functions in ease of learning. The retail price in channel 1 is $156.40 and in channel is $129.90. We also do marketing research and advertising. The channel 2 is more important to our product. We pay less money on modifying our product. We believe we will be successful. All the members of our firms are very excited. We all wait for the result. But we fall in the first year. We make a big mistake, because we product too less product, we forget to ask the output. We also lose the marketing share. We have a cold winter, but we do not lose belief. The finally winner is the true winner. The second year: The first year, we are loser. We must find the reason and the disadvantage of our product. First, we modify our product. We modify the special commands to 11, and the function of error protecting to 4. We compare our product with other firms, and we find that our product is really very perfect. We believe that we can get more marketing share, and more profit this year. The price of our product in channel 1 is $168.50, and in channel 2 is $147.84. When we get the result of the second, we still lose in the second year, but we fell very strange. The unit sale of our product is the highest of 4 firms. We have the highest sale in 3 segments. Why we lose? The teacher say something to us, we need to get more profit from our product. How to get more profit is the main thing we need to do in the next year. The third year: One year past, though we lose, we get the belief. We believe our product is perfect, and we do nothing about modifying. The only thing we should do is how to get more profit. We increase our price, and the price in channel 1 is $239.67, and in channel 2 is $205.65. We do not increase our price too much, because we are afraid of losing customers. We have 3 years experience, and we are very comfortable. We have prefect product and highest marketing share. Of course, we can be successful. The result is we lose again, but this year we are profitable. The unit sale of our product is still the highest, and we are the largest supplier in 4 segments. Because one of the firm called Micro Twos product is suit for Students. Our customers are Home, Typists, Writer and parents. We need to make changes of our product. We still make a big mistake: we give too much commission. We also need more middlemen The fourth year: This is the last year, and it is the last chance. According to our customers, we develop a new product. Our new product has 12 in special commands, 5 in error protection and 8 functions of easy of learning. We hire more middlemen and we also increase the price of our new product. We are not foolish again, we reduce the commissions.. We think about every detail. Finally, in the last year, we get the most profit of all the firms. All the workers of our firm fell very happy. We learn a lot from the marketing game. We know how to get profit. Though we make many mistakes, I think we cannot make the mistake twice. 2.3 The learning points of the marketing game According to the marketing game, all the group members learn a lot. Here are 3 main learning points of the marketing game. 2.3.1 Proper product to target market Companies need to choose its target marketing and groups of consumers. Then they can produce the proper product. The product of a company is limited, but the customers demands are unlimited. Therefore, companies only choose less market to be their target market. Monopolistic market can help company to get more profit. The 3IZNESS product is made for Managers, though the price of their product is very high, they do not have competitors, they sale very well. The famous marketing master Philip Kotler said: the target market is the part of the qualified available market (those with the interest, income, access, and qualifications for a particular offer) that the company decides to pursue.(5 by Philip Kotler) Customers are the god to the companies. Companies should have the proper, so that they can have their customers. We change our product for 3 times, the purpose of these changes is to meet the customers need. The target market is very important to a company. You have the target, then you can produce proper product. 2.3.2 The importance of Marketing research Doing marketing research is very important to a company. Marketing research can help the company make right marketing decisions. Through market research, we can find a number of new market opportunities and may develop new products to meet customers needs. We can get information about our product in the market share, we also can know much about our competitors. All these information can help the company develop new product and change market stratagem. During the marketing game, we all do well in marketing research. In the third year, our company find that the Micro Twos product is quite similar with our product, and its price is lower than us. In the fourth year, we change our product immediately. That is one main reason we can win in the last year. 2.3.3 Profit is the first The aim of a company is get more profit from the market. A company is successful or not, the sole criterion is the profit. In the marketing game, the first year and the second year, we do not get any profit in the market. It causes we have less budget in the next year. We cannot expand more market. We also learn how to gain more profit from the marketing game. Profit is an important factor for the development of the company. Conclusion Strategic marketing is the module which I studied in the university of warwick. Thank you for giving us great lectures and a interesting marketing game. I learned a lot from this module. I still remembered that the tutor of Caroline Bitch ask us questions every morning. It help me to remember what is marking, the marketing mix and so on. All the teachers can make the strategic marketing more lively and easy to understand. Reference http://www.huawei.com/corporate_information.do http://www.quickmba.com/marketing/mix/ http://www.huawei.com/products_services.do http://wiki.mbalib.com/wiki/%E5%B8%82%E5%9C%BA%E8%90%A5%E9%94%80%E7%8E%AF%E5%A2%83 by Philip Kotler The marketing game

The Symbolism of House Plants

Literary devices are used by authors to unite a common theme within their work. The device providing the most unity within the play â€Å"A Raisin in the Sun† by Lorraine Hansberry is the houseplant Lena Younger, or â€Å"Mama†, so adamantly protects and nurtures throughout the play.The symbolism associated with this plant provides insight into Mama’s attitudes toward her family and her belief that they can succeed in their dreams.The plant’s continual appearance shows how necessary this symbol is to provide unity in the play. The symbolism behind the plant takes on many layers, but it always connects back to Mama and her love for her family.In the first scene of the play, Mama is depicted as nurturing her house plant. Even in the opening scenes, she is drawn to care for the plant, much as she is drawn toward caring and protecting her family.Mama is always the caregiver in the play. She is the powerful matriarch that gives strength to the family. Much like the plant is the unifying symbol of the play, Mama’s power often makes her the unifying force within her family. Mama’s power is established through a variety of sources. She is the family elder.After the death of Mr. Younger, Mama is Walter and Beneatha’s lone surviving parent, but she is also the economic center of the family. After years of hard labor, Mr. Younger’s death has provided his family with an insurance settlement of ten thousand dollars, which the entire family wants, but Mama holds firmly in her hands.Mama’s complaints that the plant would do so much better if it only had a little more light, echo her beliefs that her family would prosper if allowed to escape the suffocating environment of their cramped apartment. Mama never stops believing in the potential for the plant to grow and thrive, just as she never stops believing in her dream for her family.Even when Walter does the unthinkable and loses Mama’s money in a financial gamble, Mama never stops believing. Her family has gone through too much, and she refuses to be forced into submission.Leaving the apartment now becomes risky, the family does not have all the money to guarantee an easy transition, and Mama is forced on many occasions to reconsider to family’s move. Mama’s dreams are inevitably too strong, and the family eventually moves in to their new home regardless of the risk.The theme of overcoming resistance in pursuit of a dream is continued when Mr. Lindner visit the family. Even though he suggests that their family may not be wanted in Clybourne Park because of its racial segregation, Mama is convinced that her family must escape the confines of their apartment in order to prosper.Because of her belief in her family’s ability to grow, she leads the family in turning down Mr. Lindner’s monetary offer. Mama believes that the plant, like the family, simply needs a little more room to grow. Like the plant, Mama alw ays encourages her family to grow.She supports her family various dreams, and consistently empowers them so that they will be able to reach them. She even violently apposes the idea of Ruth having an abortion because, like the plant, killing one of the family’s members would, in essence, destroy the plant.Mama’s plant is practice for her dream of a home with a garden and a yard. Even her moderate success with the houseplant is enough to convince Mama that she will be a successful gardener. Similarly, her success with her children encourages Mama that her family will continue to be a success, if given the right environment.The plant itself becomes fuel for Mama’s passionate pursuit of her dream for herself and for her family. As the play closes, Mama symbolically returns to the apartment, rescuing the plant its imprisonment there. The play is left open-ended.No precise details are given concerning the family’s decision or their pursuit of their goals.   The reader is, never the less, left believing that the plant and the family will thrive in their new home because of Mama’s belief in them.